social listening guide

Complete Guide to Understanding Social Listening

If you’ve been struggling to keep a tab on online conversations, it’s time to learn more about social listening. To put things into perspective, there are 350 million photos that are uploaded every day on Facebook. There are 8.95 million photos and videos shared on Instagram daily. And there are about 280 billion feed updates made on LinkedIn annually. We’re not even covering platforms like TikTok, Snapchat, Quora, Reddit and others yet.  What we’re trying to say is that the number of social media conversations happening at any given time is massive.  From seasonal trends to debates around ongoing topics,…

7 Social Media Trends and What The Hell To Do With Them

Social media marketers are forever on the lookout for trends that will not just work the best for their brand, but also make them stand out amongst their competitors. Considering 42% adults online are present on multiple social networking sites for personal and business purposes; staying out dated is totally out of question.  So we decided to give you a comprehensive look at the top social media trends this year and that\’s not all! We came up with a few dos and don\’ts for each to help you create an effective strategy. 1. Content Repurposing Content Repurposing is all about…

Samsung\’s Boring Facebook Content Strategy Is A Big Hit!

Always on the lookout for the best content strategies being executed by brands the world over, we happened to stumble upon Samsung Mobile USA\’s Facebook page. As much as most of us really like their products and after services, we found their page to be nothing short of boring in an interesting way! Interesting, because their page gives a new meaning to personal touch. And the result is what every marketer looks forward to for their brand – engagement. Lots and lots of engagement. Boring, because it\’s far too human. Here\’s a comprehensive look at their content strategy to get our point…

Here\’s Why Brands Should Be Using User Generated Content

Content Marketing ..is still in news! With the rise in the importance of social media marketing and SMO, content marketing has been the hot topic of conversation amongst digital marketers for some time now. However, creating unique content on a regular basis can be time consuming as well as really expensive (if you\’re outsourcing), restricting the budget for all other business promotion activities. Here\’s where user generated content (UGC) comes in to save the day! It is one of the most affordable and engaging ways for brands to produce content without having to rob the nearest bank. According to a study…

Find Influencers for Your Brand with Keyhole

Company: Keyhole About: Keyhole is a real time social conversation tracker for some of the most popular social media platforms like Twitter, Facebook and Instagram. Usage: This tool can be used by marketers to create effective content marketing strategies as it lets them focus on relevant keywords as well as stories trending in their audience’s circles to keep up with their interests. Highlight: Keyhole offers a feature that gives you insights on what your brand’s target audience is talking about, what you need to talk about on your social profiles and which keyword is the most effective at that time.…

Iconosquare: Develop Your Instagram Strategy

Company: Iconosquare About: Formerly known as Statigram, Iconosquare is a popular social media tool to help marketers analyse their Instagram accounts to create more effective marketing strategies. Usage: Iconosquare is widely used as an Instagram viewer and for social analytics. Highlight: The company has some really nifty tools for creating contests and making brand community management easy. [divider] A little while back, we shared with you the news how Instagram\’s growth over the last few months has been more than phenomenal. The platform hit 200 million active users and the infographic we created gives you the statistics you need to…

12mass: A Tool For Efficient Customer Engagement

Company: 12mass Website:  www.12mass.com About: 12mass is a social media tool that uses Conversational Artificial Intelligence (AI) search engine and advanced Natural Language Processing (NLP) and clustering tools to assimilate similar status updates around a business. Usage: The tool can be used to track conversations on the two biggest social platforms – Twitter and Facebook. It also offers response suggestions based on real time analytics on the same to help you measure engagement levels on your social profiles. Highlight: The A/B testing feature of this tool provides solid numbers after analyzing your social profiles, which is essential for analysis and…

Adsy.me: A Tool To Increase Audience Engagement

Company: Adsy.me Website: www.adsy.me About: Adsy.me is the first mobile web application that enables everyone to create and share mobile web applications from their smartphones. These applications are distributed as short URLs are are easy to share via text messages, email or on social networks. It is optimized for iOS 6+ and Android 4.1+ . Usage: This tool can be used by the marketers to create quick and interesting apps around their products and services to engage their audience better. For example, letting them create a customized product from the range you already offer. Highlight: The tool has a user…

Learning From Your Competitors’ Social Media Profiles

Marketing your business well in the digital world that dons different trends every other day can be really tough. Not being able to match up might make you lose a few points in the eyes of your customers but not keeping a tab on what your competition is up to is certainly going to make you lose more than just points – your sales. In this age where social media has become the most important part of a business strategy, it is important for you to be aware of what strategies your competitors are executing on social platforms like Facebook…

Which Is The Best Social Media Platform For Customer Service?

Social media is not just a fad amongst teenagers anymore, businesses are using it for marketing purposes and a lot more the world over. It is increasingly being recognized as a platform where customers can raise their concerns (good or bad) related to that business’s products/ services. “A lot of people think that Twitter is a fad and you can’t really use it effectively to talk to customers,” said Bianca Buckridee, Vice President of Social Media Operations for JP Morgan Chase clearly indicating that there are many businesses out there who haven’t explored the full potential of even the most…