Listening Platforms have been around for a while – and though they have become an essential part of a marketing manager’s armory, they have not evolved much since the early days. Circus 20/Twenty is an attempt to change that!
We started off with over 50 face-to-face discussions with marketers to find out what frustrates them most about the existing listening platforms they use. We also asked them what they would like to see in a next generation listening platform. Based on the responses we received and based on our personal frustrations of using listening platforms, we went about building 20/Twenty, the next generation social intelligence platform.
We’re thrilled with the results! You can take it for a spin here, or read on to find why early adopters of 20/Twenty are feeling happy with the switch!
1. Easy and Intuitive
Most marketers we spoke with did not use their listening platforms themselves. It was usually left to a specialized ‘listening expert’ (mostly an intern!) on their team or on the agency’s team. As a result, they were able to get only a fraction of the overall value their platform had to offer.
We focused a lot on making 20/Twenty easy and intuitive – so that senior managers can themselves pop in from time to time and take a quick look at important insights that they could have missed otherwise. Most of them need no training and instructions at all. They simply ‘get it’ within a few minutes of playing around.
2. Data Coverage
Most marketers have separate platforms to track social conversations, news, key influencers, competitors, global trends etc. This is simply inconvenient, time consuming and expensive.
We have been able to build all of this into one easy to use platform. In addition to having access to every popular social platform, real-time and historical data and multiple data aggregators, 20/Twenty is also able to work in multiple languages (including the tough Asian scripts)
3. Data and Vibrant Charts
Most marketers made it a point to mention this to us. While they appreciate the value of data and charts, they would love their platform to go beyond just that and help come up with deeper insights.
20/Twenty goes beyond data. We take brands into the world of their competitors, the broader industry, and even the world at large. This is not restricted to their home market either. Clients are able to track entire regions.
4. Meaningful Collaboration
Most marketers also requested for collaboration features that are not just about emailing a post to a colleague.
We have built in useful features like Collections, Sparks and Reports that take collaboration to a whole new level. It also means that all the brands stakeholders (brand team, sales team, PR team and the agency team) can not only access the platform but also participate in the process of using insights to come up with new initiatives.
Another common frustration that marketers expressed (especially those with regional responsibilities) was the inability to track and analyze different markets at the same time.
With 20/Twenty marketers can slice and dice across different markets and diverse parameters in a single interface.
6. Instantly Productive
With 20/Twenty, we don’t just ‘hand over’ the platform to you and expect you or your agency to ‘configure’ it. We realize and understand that the key factors that determine the value of a platform are, the quality of research, the structuring of the topics/ sub-topics, queries, and the junk filters etc.
Our analysts do all of this for you so that you are productive instantly!
7. Managed Solution
We also realize that there is some level of maintenance, clean up and ongoing tweaks required for the platform to be able to reflect new marketing initiatives and changes in the environment.
Our analysts stay on top of the situation and keep the system updated, always.
Do reach out to us at firstname.lastname@example.org and we will be happy to set up a demo for you.