Social Listening Best Practices

Social listening is the process of monitoring social media channels for mentions of your brand, products, competitors and categories. Learn how following Social Listening Best Practices can help power your digital marketing strategy. How do leading brands incorporate social listening to create successful digital campaigns? 1. They measure objectively To leverage the power of social listening, it is imperative to understand the business and marketing objectives of the company. This ensures that the relevant topics are being tracked and social listening objectives are aligned to those of the broader business. 2. They know their audience Successful brands listen to understand…