3 Ways to Leverage on Social Listening for (more) Effective Digital Marketing

As we usher in the Lunar New Year, it’s a good time for us to look back on the 2018’s highs and lows. Did you achieve the targets and hit the digital marketing and KPI’s you set? If not, are you making the most out of the information you gathered about your consumers and achieving high engagement & association scores linked to your objectives? Leveraging on social listening to understand consumer habits, benchmark and track conversations can do wonders and perfectly complement your marketing strategy. Here’s how! Identify Conversation Themes and Brand Associations Maintaining brand image and driving positive associations…

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#ICYMI: We’re introducing Sentiment Reports!

Get the pulse of your audience straight to your inbox! A week ago, we announced an important update to our platform, 20/Twenty. We’re now offering automated Sentiment Reports straight to our clients’ email inboxes, whenever they want them, daily or weekly. We’ve brought the power of our enhanced sentiment analysis to automated reports to further benefit our clients. Today, we’d like to explain more on sentiment analysis. What is it?  Sentiment analysis is the process of assigning emotional meaning to media mentions. This would then allow you to understand the attitudes held by different consumers towards your product, campaign, or…