Crisis Management – A Solution for Tomorrow’s Problems

There comes a point in time where your brand or business will be faced with a crisis, in some way, shape or form, and this no doubt is the same for all businesses alike. News headlines often revolve around companies dealing with the fallout from a crisis, and it shows how real, and at times inevitable, such problems are – and unfortunately in today’s digital ecosystem, how quickly they can spread. A common misconception is that crisis only strikes the ‘big-guys’, but don’t be mistaken, crisis scenarios can happen to small firms too. No matter the size, most companies are…

Automated Topic Detection & Clustering: Identify What Matters In A Glance

We’ve just added Topic Clustering to our ever and fast-growing list of powerful features in 20/Twenty – our comprehensive social listening and monitoring solution. With this all-new Top Topics and clustering feature, you can now identify the key conversation topics across huge datasets in an instant. Simply define your filters and hit ‘Apply’ to see the top topics of the day (or a custom duration) unravel! Identify Top Topics With Auto-Categorization Powered by 20/Twenty’s intelligent clustering algorithm built using powerful AI, you can now view conversations auto-grouped into relevant categories as part of our robust social listening. Eliminating the need…

Finding Content Opportunities during the Demonetization Crisis

On the day India’s Prime Minister, Narendra Modi, declared the currency demonetization, the country witnessed a mixed reaction from its people. The very next day, the whole country was in turmoil and rushed to exchange these notes from banks and their ATMs, – only to find that banks and ATMs were struggling to meet these suddenly increased demands. Widespread chaos ensued across the nation and hundreds of thousands of people were adversely affected, most evidently the lower strata including farmers, daily wage earners, middle class and SME’s. Even large corporates were forced to shut operations for multiple days and lay off…

Handling a Social Media Crisis

Crisis is a word that all businesses fear. In the good old days – a crisis has to be managed by engaging traditional media and publications from an early onset to minimize the impact on the business’s brand and reputation. However, in today’s digital age – most crisis situations often rear their heads through social media. With the potential to go viral within minutes and attacks coming from sources worldwide, managers should rethink their crisis management strategies and whether their tools are adequate in dealing with them. Monitoring and tracking social media crises can be a tricky business. Speed is…