Social Ads: Everything You Need to Know

Social advertising. That’s been the buzzword for a while hasn’t it? Well, it’s been one of the buzzwords that we like to throw around.

If you’re a serious digital business (and who shouldn’t be?) – you’ve probably been talked to about social advertising, or if you’re a digital/social agency, you’ve probably discussed social advertising with your clients at some point in the last couple of months.

7 Ways To Achieve Direct Response Marketing

Online marketing can go in millions of different directions, but the one marketers seem to stick with the most is direct response marketing. This type of marketing inspires an immediate response from consumers. You might want more people to sign up for your e-newsletters, attend your webinars or simply buy something from you. With this type of marketing, you can easily judge the success of your efforts based on the level of response. There are two basic approaches to this type of marketing: the one-shot and the campaign. Both have the ability to deliver good results and drive up your…

10 Twitter Tips For Community Managers

Skeptics have been predicting the decline of Twitter for a long time now but recent news have just proven otherwise. Twitter users have grown by 16 million in the second quarter, so marketers, hold your horses – don\’t get off the Twitter bandwagon just yet. We\’ve put together a list of 10 Twitter tips for community managers to stay ahead of your Twitter game and here\’s a few that you should pay special attention to: Creating Twitter Lists We can\’t stress this enough – Twitter lists are a great way for marketers to keep abreast of updates related to you industry.…

Analyzing Content Marketing Strategies and Challenges

We have been discussing content forever now! While it has been hailed as the king, the queen and what not, it is surprising that not much is said about its creators – the content marketers and the challenges faced by them. While we cannot deny the importance of content marketing (and that it is here to stay), the job of a content marketer has become highly challenging and demanding. With a very fine line between the job profiles, a lot of us (read: social media managers) deal with this role-reversal each day. Apart from being responsible for maintaining a highly…

What is Your Pinterest Marketing Strategy?

Everybody is always looking for the next best thing in social media, to latch on to and Pinterest has caught the attention of several brands as the next best thing and owing to Uniqlo’s Gold Lion winning campaign, it’s now the best time to jump on to pinterest before this ship sails. Before jumping onto the Pinterest bandwagon, an organization needs to weigh the pros and cons to understand whether or not they are getting into this for all the right reasons. In previous articles, we have always talked about brands being where there audience is and because all social…

7 Social Media Trends and What The Hell To Do With Them

Social media marketers are forever on the lookout for trends that will not just work the best for their brand, but also make them stand out amongst their competitors. Considering 42% adults online are present on multiple social networking sites for personal and business purposes; staying out dated is totally out of question.  So we decided to give you a comprehensive look at the top social media trends this year and that\’s not all! We came up with a few dos and don\’ts for each to help you create an effective strategy. 1. Content Repurposing Content Repurposing is all about…

5 Questions Marketers Just Can’t Get Right in the SMQuiz

For those of you who haven’t been under a rock for the last few weeks, you’d know that the Social Marketer’s Quiz has been going on in full force. And when we announced the launch of the quiz, we mentioned that one of the best things to come out of this quiz would be the insights. The ability to actually find out what marketers think is right, what’s wrong, what works and what doesn’t. In one of the Social Media Hangouts, we discussed that we’d be talking about a couple of the insights that we’ve generated from this quiz, and…

Here\’s Why Most Internet Marketers Are Wrong

Andrew Harasewych is one of the most popular faces in the marketing world on Google+ and beyond, primarily because of his live hangout every Saturday at 9 PM EST where he strips for viewers, free of charge. Just kidding. Andrew\’s one of the smartest people in social marketing that I\’ve come across. What\’s he good at? Engagement? Facebook ads? G+ marketing? SEO? What\’s his speciality, you ask? The best part is – that as far as I\’m aware, he doesn\’t have a speciality. His speciality is basically being a no-nonsense marketer who knows a huge amount of every aspect of…

A Guide To Creating The Perfect Feedback Form

Everyone has a feedback form on their website, but not a lot of them put enough thought behind one. Most of the feedback forms that I see on websites and Facebook pages tend to have very similar characteristics. Enter your name, e-mail address, message and also solve this CAPTCHA created by Satan himself. So how do you create the perfect feedback form? Or at least a really good one. It\’s an important factor of your website to pay attention to, given that this is where you\’ll be generating sales leads, answering questions, getting feedback, growing your network, getting requests, it\’s…

User Personas: Enhance Your Digital And Social Content

Developing user personas for your website will help you design a website or social campaign that resonates with visitors, encourages content sharing and makes content useful for your target audience. User personas are essentially fictitious characters that represent the various different types of people that visit your website. These representations should be based on qualitative and some quantitative user research and web analytics Benefits Of Personas Personas help to focus decisions surrounding site components by adding a layer of real-world consideration to the conversation. They make it easier to prioritize features and particular content by determining what the most important goal of your site…