Finding Content Opportunities during the Demonetization Crisis

On the day India’s Prime Minister, Narendra Modi, declared the currency demonetization, the country witnessed a mixed reaction from its people. The very next day, the whole country was in turmoil and rushed to exchange these notes from banks and their ATMs, – only to find that banks and ATMs were struggling to meet these suddenly increased demands. Widespread chaos ensued across the nation and hundreds of thousands of people were adversely affected, most evidently the lower strata including farmers, daily wage earners, middle class and SME’s. Even large corporates were forced to shut operations for multiple days and lay off…

Check out how the 20/Twenty Social Monitoring platform has grown!

Growth of 20/Twenty Social Monitoring & Intelligence Platform – Under the Hood

Growth of 20/Twenty Social Media Monitoring & Intelligence Platform – Under the Hood We have often been asked about the challenges we faced in scaling up our technology stack to manage big data. I have attempted to address this in this post which is the first of a series of blog posts on this and similar topics. 20/Twenty was created ground-up as the most intuitive and easy to use cloud based (SaaS) Social Media Monitoring & Intelligence platform in the world.   Based on our deep understanding of what marketers needed and the awesome designs we created, we signed up our…