What’s the Perfect Post Length Across Social Media Networks?

Social media is all about having a conversation. As social media executives or community managers we try various combinations to get the perfect post for maximum engagement. The brands we manage have presence on Facebook, Twitter, Google Plus (among others like LinkedIn, Pinterest, Instagram and more). Each of these platforms cater to a slightly different audience, and so the composition of these posts also varies accordingly. The length of the post is one of the primary factors that determines whether your Fan or Follower, who has been overloaded with updates from various Facebook Pages and Friends, will be willing to…

Facebook’s New Like and Share Buttons Lead to Higher Engagement

Of late Facebook has been on an overhauling spree, from its News Feed algorithm to the significant change in their embedded posts display; the changes just don’t seem to cease! To add to the confusion, which seems to be Zuckerberg’s forte, Facebook is rolling out some new “like” and “share” buttons. Facebook encourages people to make their posts public and share newsworthy content, and hence, optimizing this feature was very important – considering the new Facebook News Feed algorithm prefers to display more relevant and timely content. The redesigned Like and Share Buttons for Facebook. The social network announced the…