Automated Topic Detection & Clustering: Identify What Matters In A Glance

We’ve just added Topic Clustering to our ever and fast-growing list of powerful features in 20/Twenty – our comprehensive social listening and monitoring solution.

With this all-new Top Topics and clustering feature, you can now identify the key conversation topics across huge datasets in an instant. Simply define your filters and hit ‘Apply’ to see the top topics of the day (or a custom duration) unravel!

Discover top topics in an instant, with the power of clustering with Circus Social's 20/Twenty social listening and monitoring tool

Identify Top Topics With Auto-Categorization

Powered by 20/Twenty’s intelligent clustering algorithm built using powerful AI, you can now view conversations auto-grouped into relevant categories as part of our robust social listening.

Eliminating the need for you to trawl manually through thousands of posts, you can reach data insights much faster and cut down your research time in half. With intelligently surfaced topics, you can quickly identify the top areas of online conversation that need your attention.

Deep-dive into each auto-surfaced topic cluster to discover the top keywords behind each cluster and right-click to view the actual conversations behind these topic groups.

Access powerful topic clustering with social listening via 20/Twenty

Identify Topic Sentiments In A Glance

Detect top negative or positive sentiment topics quickly and deep dive to discover more topic groups or keywords behind these. Right-click to view raw posts.

Identify top sentiments from topic clustering powered by 20/Twenty AI and machine learning
Identify top sentiments from topic clustering powered by 20/Twenty AI and machine learning








Using this nifty and uber-powerful feature, you can quickly isolate problem, concern or issue areas associated with your brands or products and address these points via optimized communication or communications and product strategy to your customers. Perfect for those PR or crisis management moments.

How Does This Work?

20/Twenty utilizes huge and continuously growing datasets comprising of posts, conversations and data points across all supported social media and data sources to train it’s machine learning algorithms and power our AI.

All the data that streams into our platform is intelligently classified by our Natural Language Processing (NLP) Engine, into more than 180 clusters across multiple industries, based on the content in the post. This map of clusters can be visualized at multiple levels in order to get a quick overview of the different themes of conversations with their overall sentiment, impact and traction. Each of these clusters can also be explored in detail, to see the individual conversations that fall under it.

Access powerful topic clustering with social listening via 20/Twenty

Topic Clustering Hierarchy

More Filters = More Power

These topics are automatically generated based on your filter settings. This is based on 20/Twenty’s advanced clustering algorithm. Top 10 topics along with sentiments are displayed. You can deep-dive into each parent topic to identify the top 10 keywords and phrases driving these topics. Right-click on any topic to view the actual conversations behind these topics.

You can further sort these via built-in performance metrics on 20/Twenty such as impact, traction, and post volume to get to the most impactful conversation clusters in an instant.

Topic Clustering In Action

Here are some auto-topic clusters identified across various industries –

Singapore Government

FMCG

Automotive

There’s more where that came from! Stay tuned and keep an eye out for more cool updates soon to come.

If you’ve got any questions or would like to find out how Topic Clustering and how 20/Twenty’s machine learning and AI prowess can help you and your business, reach out to us at insights@circussocial.com or contact us here and we’ll be in touch!

If you’re a 20/Twenty user, visit our Help & Support Hub to find out more about topic clustering.

Sentiment Header photo

#ICYMI: We’re introducing Sentiment Reports!

Get the pulse of your audience straight to your inbox!

A week ago, we announced an important update to our platform, 20/Twenty. We’re now offering automated Sentiment Reports straight to our clients’ email inboxes, whenever they want them, daily or weekly.

Sentiment Photo

We’ve brought the power of our enhanced sentiment analysis to automated reports to further benefit our clients.

Today, we’d like to explain more on sentiment analysis.

What is it? 

Sentiment analysis is the process of assigning emotional meaning to media mentions. This would then allow you to understand the attitudes held by different consumers towards your product, campaign, or brand.  For example, a higher percentage of mentions marked positive than negative or neutral would allow you to understand this as a majorly positive reception. Equipped with this information, you would be able to make better, more accurate marketing decisions, quicker.

Why do Sentiment Analysis? 

Sentiment Analysis and application on the 20/Twenty platform allows you to take a large volume of online mentions and process it for sentiment accurately in a much quicker time than a human could manually. With this information, you can consider your brand’s positioning and what the next steps are that you need to take to make yourselves more favorable to consumers.

You can also do a comparison between sentiments on different platforms or over a period of time to gauge the reception to your advertising campaign. On our platform, information comes in real-time so that you can monitor ongoing campaigns as they are being executed too. Combined with our real-time alerts, we’ve enabled our clients to get feedback so they have the chance to make tweaks to their strategy, even if they’re on the ground.

Why are Circus Social’s Sentiment Reports are a must-have for any marketer?

Our report gives marketers an easy way of understanding the changes in brand sentiment day to day with hourly information. Importantly, we’ve included what every marketer would want to know in our automated reports- sentiment changes over time, top positive and negative keywords/topics, sentiments segmented by gender, amongst a ton of other configuration options.

While crises may certainly sway public sentiments towards negative, they rarely happen daily. Sentiment Analysis allows you to keep an eye on your brand’s progress over a period of time, a task that may be exhausting but is definitely worthwhile and necessary in the speed of conversations taking place today.

What are some of the other things you can do with our reports?

  • Gauge responses to and mentions of your brand in real-time
  • Quickly analyse sentiments around your offline-events as well as online campaigns
  • Understand opinions, attitudes, and emotions of customers
  • Identify and keep a track of the most impactful social and news posts
  • Research upcoming trends in your industry
  • Learn more about your competitors

Our Sentiment Analysis Report aims to help you integrate a deep understanding of audience responses with your marketing so that you make better decisions.

After all, great strategy comes from research and a deep understanding of the shifts in your audience’s perceptions of your brand.

If you’re interested in learning more about sentiment analysis, or how we could help your brand track what your audience is really feeling about you, do drop us a mail at info@circussocial.com.  We’re more than happy to help you get a feel of sentiment analysis. 😁

Handling a Social Media Crisis

Crisis is a word that all businesses fear. In the good old days – a crisis has to be managed by engaging traditional media and publications from an early onset to minimize the impact on the business’s brand and reputation. However, in today’s digital age – most crisis situations often rear their heads through social media. With the potential to go viral within minutes and attacks coming from sources worldwide, managers should rethink their crisis management strategies and whether their tools are adequate in dealing with them.

Monitoring and tracking social media crises can be a tricky business. Speed is key. By the time it takes to establish a plan and formulate a response, it would often have been too late; social media would have already blown the situation out of proportion. Crisis really tests the management of an organisation and co-ordination within the company. While many companies turn to communication and PR experts to offer insights, why not do it yourself? Circus Social has several tips to share on the 4 phases of managing a crisis.

Pre-Empting a Crisis

Businesses can proactively prepare for a crisis by monitoring specific keywords and discussions online. Particularly on social media, certain keywords would raise alarm bells. For a manufacturing firm, it could be ‘defect’, for a courier delivery service it would be ‘delay’. Regardless, being able to track and monitor the usage of such keywords in relation to your business is vital to stay a step ahead and give you sufficient time to react. This does not mean you have to get your staff to crawl the web 24/7. A smarter way would be to set up alerts that go straight to your inbox when thresholds on certain keyword usage have been reached.

Identify Sources & Channels

So a crisis has occurred, what next? Quick identification of the bearer of bad news is essential to decide the right course of action. While companies develop crisis roadmaps in handling crises, no two crises are the same and require tact in handling. For example, if the majority of your ‘bad press’ is being shared quickly on Twitter amongst influential users with large follower bases – you know you need to spread your holding messages and responses quickly and effectively through the same medium as well. Try and identify influential users (those with high Klout scores) so you can focus your efforts efficiently.

Find your top influencers with 20/Twenty and turn around a crisis!

The social sphere is extremely vast with a wide variety of posts. To get through the clutter, there are useful filters to find impactful and viral posts. Impact score of the post indicates the reach of the post (in terms of likes, shares, comments) and the traction score, indicates the virality. Filtering by impact helps you identify the posts that matter the most, both to the public and for your brand. Another useful tool would be an associative word cloud to help spot other related topics that might have been overlooked.Identify top topics and get to the root of whats being discussed. Take control of the crisis with 20/Twenty!

Taking Action

While some experts advocate not taking action and letting the social media storm die down as rapidly as it came, more often than not, it would be wise to acknowledge the issue. If an employee is accused of wrongdoing, or there has been any form of lapses in procedures, some form of accountability and acknowledgement of the issue will pacify the public. Better yet, inform them that investigations are ongoing. You could even win over new fans by providing timely and relevant information, turning a crisis into an opportunity.

Post-crisis remedy

Once traction of the negative post dies down, (hopefully) the worst is over. However, it is still important to be accountable to the public and your customers. At this stage, do release the results of your investigations and be sure to implement measures to prevent a repeat crisis. Also, analyse the traction of past posts and identify and thank fans who have been supportive. It would also be a good time to adjust alerts and thresholds based on what has been learned.

Hopefully, these tips will help any manager take charge of future crises on social media. Get in touch with us to know how 20/Twenty can be part of your crisis management solution.