How Do Social Listening Tools Work?

First things first – Social listening is the process of finding out what people are saying about a particular topic, brand, personality, etc. online. (You may read our previous blog “Social Listening 101” to learn more. You may also be interested in this interesting discussion on social media monitoring). In a very basic sense, social listening can be done by searching for keywords in the search bars of social media sites and manually checking through the post results: While this sounds easy enough, it’s an incredibly tedious method and will not give you the full picture of what online conversations…

Life In Lockdown: Video Streaming In India

Circus Social decodes the social media chatter on streaming brands in India and deciphers demographic interest across various generations and gender in the latest article on Lockdown Streaming Action – COVID times! With the rise in days of lockdown period, the discussions around video content consumption in India have increased over 22% compared to the pre-COVID days. Audiences in India have chosen to stay glued to various historical shows, mythological stories, comedy and drama throughout the period but are all the generations consuming the same content? What are the brands doing during COVID in India? How are netizens reacting during…

Beyond Social Listening: Social Media Data + Other Data Sources = More Insightful Reports

If you’ve visited our blog before, you’ll know that there are several ways that social listening can be leveraged to understand consumer habits, set benchmarks, and track conversations across social media. But did you know that it is also possible to combine other data sources with social data to come up with more robust insights? At Circus Social, with 20/Twenty, we have been integrating various types of data in our reports for our clients. Read on to know how a social listening agency does it! #1: Integrating Social Data with Google Search Data Social chatter is a good indicator that…

View KPIs across displays, real-time!

Introducing The Circus Command Centre

The Circus Command Centre made a fantastic debut at the Spikes Asia 2016 conference in Singapore. This is a perfect solution for viewing your key brand KPI’s across displays. We enable the use of powerful realtime visualizations for your brand dashboards and war rooms, building on our core social intelligence platform, 20/Twenty. What’s it about? In a nutshell – A smart display solution for viewing all your important data points Real-time data feeds display Powerful visualisations of data all tailor-made to suit your requirements Seamless integration with your existing dashboards/display solutions What can you do with it? Daily social media and…

Pro-active people love pro-active platforms!

Everyone loves a proactive team. The dream team that always volunteers, is up to try new things and one that uses intuition to sense a crash-and-burn situation. We wondered why no listening tools out there in the market today offer the same type of ‘pro-active’ features we look for in everyday life? So we spoke with dozens of marketers to discuss the concept of the world’s first ‘pro-active and pre-emptive’ platform- and they loved the idea! We also spoke with them about how contingencies are dealt with currently – and how when most crisis situations hit, they are usually followed…

Save your interns’ lives – use a Listening Platform even your CEO can understand.

Before we started building 20/Twenty, we interviewed over a 100 marketing and social media managers who were users of different listening platforms.  We found a very interesting thread running through the  experiences most marketers had with Listening Platforms. Stage 1: Encounter aggressive sales pitch Stage 2: Sign up Stage 3: Struggle through set up Stage 4: It’s ready to use! Stage 5: Hmm…it’s too complicated. Stage 6: Give it to the intern / account executive. Stage 7: Ignore the PDF reports that the intern / exec emails once a week. With this learning in mind, we vowed to build something…