Why Social Listening Is A Must-Have For PR Teams

In today’s world, the role of the PR practitioner is constantly evolving and involves so much more than press releases, press conferences, and managing crisis situations. From competitive analysis to tracking brand health, the day-to-day responsibilities of a person in Public Relations & Corporate Communications can be made much more manageable with the help of social listening. Not familiar with “social listening”? Read our Introduction To Social Listening before proceeding! Crisis Monitoring & Management From unsatisfied customers to social media blunders, most brands are bound to experience a crisis situation at some point. However, what can make or break a…

Social Listening VS Social Monitoring

So what does adding the word social do to their meanings?  Social Monitoring The act of social monitoring is when you recognise and react to brand mentions on social media. This could be answering queries through a customer service representative, interacting with consumers on social media through a social media manager, or taking note of pain points your customers usually experience with your product. Social media monitoring is more of a reactive approach. Pringles is a brand that engages in this, by regularly responding to consumer queries and feedback on social media sites such as Twitter: Social Listening The act…

How Do Social Listening Tools Work?

First things first – Social listening is the process of finding out what people are saying about a particular topic, brand, personality, etc. online. (You may read our previous blog “Social Listening 101” to learn more. You may also be interested in this interesting discussion on social media monitoring). In a very basic sense, social listening can be done by searching for keywords in the search bars of social media sites and manually checking through the post results: While this sounds easy enough, it’s an incredibly tedious method and will not give you the full picture of what online conversations…

Social Listening 101: Why Is It Important?

What is social listening?  Sounds like something scary? Like your every move is under surveillance and is being listened to? No, no, not at all. This article aims to clear up such misunderstandings and tell you more about social listening, and why it’s important for all businesses – big and small. Social listening is a form of digital intelligence that tracks publicly available information and conversations in an effort to understand what your consumers’ preferences are. This can be found in various forms (not limited to) such as public online forums, influencer blogs, Facebook comments, news articles, etc.  Now why…

What Do You Do When You Can’t Trust Market Research?

I still recall back in school when we had to sit through surveys, I would blindly fill up the questionnaires because (i) it’s not graded (for me at least) and (ii) it’s boring. I didn’t think it was important at all – I mean, who really cares and takes them seriously, right? Market analysis..phew! Fast forward 15 years later – That person is me. As a skeptic who questions the soundness of everything, the workings of market research is a huge conundrum. Businesses are spending huge budgets to back “data-driven” consumer insights, and governments are counting on these findings to…

Novel Coronavirus COVID-19 Update

Following the raise in DORSCON level from Yellow to Orange on 7th February 2020, netizens’ conversations and sentiments around COVID-19 (formerly known as Novel Coronavirus) have since evolved. As the number of confirmed cases continues to grow, more Singaporeans are voicing their concerns and fears across social media platforms. Check out Circus Social 20/Twenty’s COVID-19 update to get the latest insights into what Singaporeans have been discussing on social media. Here’s a quick look at our online market analysis.

Get Your Social Media Highlights: #ICCCricketWorldCup

Here’s a quick look at all the buzz around the ICC Cricket World Cup!We’ve have scoured through thousands of conversations to surface some cool social media highlights and insights on the tournament including the hypes, predictions, controversies and themes. Read on below to get your bite of some social media analysis from our next-gen social intelligence platform, 20/Twenty. Like what you see? There’s more where that came from!For more information on social media insights and comprehensive topic/event tracking, contact info@circussocial.com or get in touch here.

Comprehensive Social Media Data from China With 20/Twenty – Weibo, WeChat, YouKu, Baidu, Bilibili & More

Get access to data from the world’s largest online audience – China with 20/Twenty. With an online growth rate of more than 5% year-on-year, access to social media data from China is no longer a ‘nice-to-have’. It has become a necessity if you want the complete picture of consumers online. Current and Projected Online User Numbers In China (In Millions) Image credits: statista.com In 2018, there were 673.5 million unique social media users recorded in China. Despite Facebook, Twitter and Google being banned in the country, local social media powerhouses such as Tencent Weibo, WeChat and bilibili are innovative, growing rapidly…

Beyond Social Listening: Social Media Data + Other Data Sources = More Insightful Reports

If you’ve visited our blog before, you’ll know that there are several ways that social listening can be leveraged to understand consumer habits, set benchmarks, and track conversations across social media. But did you know that it is also possible to combine other data sources with social data to come up with more robust insights? At Circus Social, with 20/Twenty, we have been integrating various types of data in our reports for our clients. Read on to know how a social listening agency does it! #1: Integrating Social Data with Google Search Data Social chatter is a good indicator that…