Pro-active people love pro-active platforms!

Everyone loves a proactive team. The dream team that always volunteers, is up to try new things and one that uses intuition to sense a crash-and-burn situation.

We wondered why no listening tools out there in the market today offer the same type of ‘pro-active’ features we look for in everyday life?

So we spoke with dozens of marketers to discuss the concept of the world’s first ‘pro-active and pre-emptive’ platform- and they loved the idea!

We also spoke with them about how contingencies are dealt with currently – and how when most crisis situations hit, they are usually followed by chaos and impulsive, panicky decisions.

  • Share of voice is suddenly monitored,
  • Sentiment is tracked closely,
  • Detractors are added to watch lists,
  • Holding statements are prepared,
  • And suddenly, a command center has sprung up to help ‘manage’ a situation..…but all of this happens ‘after’.

A lot of the time (but not always), brands, comms teams and agencies are already aware of ’situations’ that could ‘take a turn for the worse’. In these instances more than others, the power of getting a warning and already being prepared has never been easier.

As a result, one of the new features on our platform is the Alerts functionality.

Alerts allows you to customize what matters to you – not just as a whole for your team, but also for you as an individual.

We send our clients ‘signals’ that allow them to be notified of what matters to them, as soon as it happens – without having to log in after you’ve been notified by your boss/ your friend/ a journalist.

  • Hosting an event? Set up an alert for increases in share of voice- and work with your teams to ensure it stays high.
  • Heard there was a packaging problem at the factory? Set up a keyword alert for the factory name, location and product details – and have your communications and digital team ready with a holding statement.
  • Have a feeling that your new brand logo may not be so well-received? Set up an alert to notify you of any changes in sentiment for your topic/ brand – and then respond to how your consumers feel.

We’ve tried to make it easier for brands to be on top of ‘potential’ situations.

This is why we are the world’s first pro-active social media monitoring and insights platform. You set up alerts to reach you in your inbox without having to log in. And once you do need to – simply click on the link and go deeper from your mobile, your tablet or your desktop.

20/Twenty – brings you pro-active perfect vision. Because being passive never really got anyone to where they needed to go.

Get in touch
Prerna Pant: prerna dot pant at circussocial.com

Save your interns’ lives – use a Listening Platform even your CEO can understand.

Before we started building 20/Twenty, we interviewed over a 100 marketing and social media managers who were users of different listening platforms.  We found a very interesting thread running through the  experiences most marketers had with Listening Platforms.
  • Stage 1: Encounter aggressive sales pitch
  • Stage 2: Sign up
  • Stage 3: Struggle through set up
  • Stage 4: It’s ready to use!
  • Stage 5: Hmm…it’s too complicated.
  • Stage 6: Give it to the intern / account executive.
  • Stage 7: Ignore the PDF reports that the intern / exec emails once a week.
With this learning in mind, we vowed to build something that is super intuitive and easy to use. Our clients believe we have succeeded in doing so! Find out more here.
Please get in touch for a free demo – and save your intern’s life!
PS: Ease of use is just one of the differentiators we have. Click here to find out why 20/Twenty is special

Good listening skills never go out of fashion!

Good listening skills are essential in life – but also in Marketing!
Good marketers have been listening to their consumers and audiences in many different ways for decades – through surveys, focus groups, research panels and so much more. In most of these situations, the consumer is aware that they are the ‘target’ of the marketer’s interest.
However – the majority of your consumers are actually having conversations about your brand when they aren’t ‘selected’ to play a role in your market research. This results in billions of public (and some private) discussions and posts that are accessible to marketers- in real-time!
Interested in unlocking this valuable data? We certainly were. So we developed the best social intelligence platform available in the market today, 20/Twenty.
Let me talk you through a few key applications of 20/Twenty:
  1. Social and News monitoring and research: Track conversations and news, set-up alerts, generate insights, monitor your competitors. Download everything you want to.
  2. Crisis Management and Prevention: pre-emptive alerts coupled with predictive warnings from Beacon will help you prevent an incident from becoming a crisis – but if it does, use the Collaboration features to alert your colleagues and hash out a strategy.
  3. Competitive Intelligence: Track and monitor updates from all your competitors’ official brand platforms – sortable in multiple ways – in one place. Like something you see? Use it to create a ‘Spark’ on the platform and share it with your marketing or agency team. Do the same for your own brand across multiple markets too.
  4. Customer Service: Spot someone in need of help? Allocate tasks easily and effectively using 20/Twenty.
  5. Product Pricing decisions: Find out exactly how your audience feels about your pricing change. Use this information as inputs for pricing and promotion decisions.
  6. Product Features decisions: You introduced a new product feature – but your audience doesn’t exactly agree – wait till you see raw feedback in real-time on the platform. Use it to make quick changes and set things rights!
  7. Media Planning: Want to check the impact of the new ad campaign you launched on Twitter? See if there is a change in the volume or sentiment of conversations around your brand or campaign. Use our Channel Analysis tool to analyse and influence your media spend strategy.
  8. Message crafting: Craft your messaging based on what your audiences thinks about you, your competitors and what they are already engaging with on social.
  9. Content Creation: The platform also has a content discovery section. Find out what is trending in areas and categories that are important to you – and use it to get inspired.
  10. Influencer Discovery: Find out who is driving conversations around the topics that you are interested in. Follow them on multiple platforms and track what drives them.
  11. Lead Generation: Listening is not just about getting alerted about potential crisis situations or understanding the audience – you can also use the same principles to unearth potential business and collaboration opportunities.
  12. Campaign Tracking and Optimization: Just launched a campaign and want to check how it is performing? Monitor channels, keywords, hashtags, influencers, responses – all in real-time!

Click on the Demo button to get one for FREE!