The Importance of Addressing Feedback On Social Media

Gone are the days when you thought the only way to register your complaint against a brand or a product is to dial that ever-busy customer care support. As brands increasingly use social media as a marketing tool, many young customers are also finding the platform an effective way to voice their woes. In an ebook by Microsoft Dynamics CRM, LinkedIn’s Senior Content Marketing and Social Media Manager Jason A. Miller perfectly describes social as a “telephone which can turn into a microphone.” He said,”The voice of the customers are becoming bigger and louder.” Hence, it is no surprise why…

10 Twitter Tips For Community Managers

Skeptics have been predicting the decline of Twitter for a long time now but recent news have just proven otherwise. Twitter users have grown by 16 million in the second quarter, so marketers, hold your horses – don\’t get off the Twitter bandwagon just yet. We\’ve put together a list of 10 Twitter tips for community managers to stay ahead of your Twitter game and here\’s a few that you should pay special attention to: Creating Twitter Lists We can\’t stress this enough – Twitter lists are a great way for marketers to keep abreast of updates related to you industry.…

Nike’s Instagram Strategy Focuses On It’s Audience

Nike’s tagline “Just Do It” is not merely an amalgamation of three words. Over the years it has become an anthem. With a reach that transcends languages, borders, and demography, the power of these three small words is larger than life on social media. What happens when a brand that has coined such a powerful slogan takes to a social platform that defines the #selfie generation? A quick look at TOTEMS (formerly Nitrogram), an analytics tool that tracks how brands are performing on Instagram, puts Nike on top of the table with 4,815,016 followers and 27, 920, 351 posts mentioning the hashtag #Nike.…

Topsy: A Twitter Search and Analytics Tool

With millions of tweets being posted on Twitter every hour, a free twitter search tool is definitely very handy. Introducing Topsy, which unlike the usual Twitter Search, is a tool that allows marketers to search for tweets from the date of inception of Twitter all the way back from 2007. Similar to 20/Twenty, the social listening tool from Circus Social, Topsy also allows marketers to track their brand on twitter, analyze how content is being shared (whether through links, photos, videos, or plain text), who are the active participants in the tweets, the key influencers and the sentiments over the brand…

How To Build Customer Loyalty On Social Media

In the old days the only way companies would hear from their customers was usually through an irate phone call to customer service or by reading depositions in a lawsuit or worse a media quote. But today the social networking wall has broken down that invisible concrete barrier between customer and company. Wanna’ say something to billionaire Mark Cuban? Just Tweet him. I just chatted with the @mcuban. Can\’t prove it b/c msgs go away after read. Feel like CIA. Add me cyberdust ID: ProudDad3 — Jason (@Stablier) June 17, 2014 Now companies are scrambling to find ways to make…

5 Unusual Marketing Tools for Entrepreneurs

It’s incredibly hard to get hardcore data around the number of entrepreneurs in the world, but at the beginning of 2012 – the number was pegged to be around the 400 million mark. Two years later, I\’m positive that that number has dramatically increased. With hundreds of millions of entrepreneurs around the world kickstarting their business and trying to get things moving for them, digital media has become the number one source for them to execute their marketing campaigns on. It’s cheaper, it’s faster, it’s easier and it’s measurable. What’s more, there are now excellent social listening and media monitoring…

5 Best Quotes From Social Matters Singapore 2014

Social Matters was a 2-day event under All That Matters, the only event in Asia that connects businesses and fans at one location. If you missed our previous article from Digital Matters, read it here. The issues and trends raised by the speakers during the discussion panels at Social Matters heavily revolved around a lack of conversation and engagement with audiences on social media. Marketers have been to focused on pushing out content to their audiences on Facebook or Twitter, rather than using these social platforms to converse with their audience. Here are 5 of best pointers from Social Matters: Focus More On…

Which Is The Best Social Media Platform For Customer Service?

Social media is not just a fad amongst teenagers anymore, businesses are using it for marketing purposes and a lot more the world over. It is increasingly being recognized as a platform where customers can raise their concerns (good or bad) related to that business’s products/ services. “A lot of people think that Twitter is a fad and you can’t really use it effectively to talk to customers,” said Bianca Buckridee, Vice President of Social Media Operations for JP Morgan Chase clearly indicating that there are many businesses out there who haven’t explored the full potential of even the most…

Here’s What Every Minute on the Internet Looks Like

Yes, the internet is vast. Yes there’s a lot of stuff happening on it all the time. When you throw 2.4 billion people on a single network – activity is to be expected. How much activity though? Last year, DOMO created a really nifty infographic showcasing what goes on every minute on the internet. And because they’re such great guys, they decided to do one for this year as well. Here’s the infographic! Once you’re done pinning it to your social media board on Pinterest (3,472 will be pinned this very minute) or in real life, let’s just take a…

Konnect Social – A Cost Effective Alternative to Radian6

Social Media trends are changing globally at a very abrupt rate. The power of Social Media is getting recognised not only from a communication perspective but also from an engagement and business opportunity by many brands. Having said the same, this aspect of marketing and branding is quite futile without proper monitoring, analytics and reporting. With no dearth of evaluation tools available today the choice for the best becomes a major task for brands and agencies alike. The big question here is how much would a brand/agency invest in these specialised tools. According to a latest research it is quite…