SocialBro – The Best ‘Bro’ for Twitter Management

Right from its inception in 2006, Twitter has been a constant platform for unique engagement across the world. Due to lack of its native analytics tool, Twitter analytics were dependent on third party applications/services and till date the native tool does not provide the very best, hence more and more brands across the globe have been collaborating with tools to measure, quantify and analyse Twitter dynamics. We at Beta21 have been sharing details about noteworthy tools to simplify Twitter engagement for some time now and during one such research we came across SocialBro, a web based application. The company was…

Tools Too Many – What Social Media Tools Are Right For You?

As if floundering through a sea of social media platforms was not intimidating enough, now we have a flurry of independent social media tools mushrooming in every nook and cranny of the web to baffle the wit out of you. Every social media marketer, today, has the working knowledge of social media analytics, that is, if that person is not a wizard at it already. Any brand that is just there to leave a footprint on social media is an antiquated species and will be looked upon with scorn by those who matter. That being established, the challenge is how…

Listen To Your Community – A Lesson From Twitter and #RestoreTheBlock

Twitter Inc. was forced to fall back on its old “block” feature, on December 12, 2013; less than 12 hours after the new feature enticed a lot of criticism from its users who accused it of empowering executioners of online misconduct. The U.S users of the social platform took to trending #RestoreTheBlock hashtag in its protest against the new block feature. All of us are aware of the old blocking policy – a blocked user could not interact with the tweets of the person who blocked them – no Retweets, no Favoritism, no adding to the list, etc. But under the…