- Stage 1: Encounter aggressive sales pitch
- Stage 2: Sign up
- Stage 3: Struggle through set up
- Stage 4: It’s ready to use!
- Stage 5: Hmm…it’s too complicated.
- Stage 6: Give it to the intern / account executive.
- Stage 7: Ignore the PDF reports that the intern / exec emails once a week.
The Importance of Omnichannel Customer Experience Strategy and How to Build One
Customer experience is imperative to business in today’s world as 52% of customers will switch to a competitor if