Conversation Over Time chart

TikTok Myths Debunked With Social Listening: Myth #5

Before we delve into the last myth we uprooted with insights from social listening with 20/Twenty, refresh your memory on the first 4, starting with Myth #1: “TikTok is only popular in the West”. MYTH 5: “Brands can’t track their ROI from TikTok campaigns” Not anymore! Despite being late to the party, TikTok has recently decided to open up its API integration. This is huge news for a number of reasons: Ability to track and measure the performance of owned content Gain consumer and audience insights by tracking what TikTok users post Staying updated on the latest trends and viral…

Person doing a makeup tutorial

TikTok Myths Debunked With Social Listening: Myth #4

Haven’t read up on the first 3 myths uprooted with social listening? Check out myth 1, 2, and 3 before reading ahead! MYTH 4: “Promoting your brand on TikTok is a waste of resources” False! Unlike other social media platforms, TikTok’s algorithm works to promote organic content that is engaging. For instance, if someone makes it through your entire video (which is a strong testament, in this day and age), it will be recommended to four other viewers. This opens up massive opportunities for brands to get on top of the curve – and all it takes is a smartphone…

Person putting on eyeliner

TikTok Myths Debunked With Social Listening: Myth #3

Catch up on Myth #1 and Myth #2 before we delve into our next TikTok myth uprooted yet again with insights from social listening! MYTH 3: “TikTok is just a lip-syncing and dancing app” While you may be familiar with the likes of the #Savage and #ToosieSlide challenges, there is so much more to the world of this exciting platform, such as product reviews, recipe sharing, comedy skits and more. Essentially, TikTok is a platform for all creators to not only share their talents, but their views on products, brands, and other topics of interest. For instance, TikTok user @neko_chann’s…

TikTok Myths Debunked With Social Listening: Myth #2

Missed out on the first TikTok myth we debunked with our social listening power tool, 20/Twenty? Visit this blog post. On day 2 of the 5 TikTok Myths We Debunked, we look into: MYTH #2: “Gen Zers are the only ones who use TikTok”. While TikTok’s user base is indeed skewed towards the Gen Z demographic, Oberlo’s study of the US market indicates that the number of adults using the app are growing – from 2.6 million in October 2017 to 14.3 million in March 2019. The demographics of this platform’s users can also vary depending on the type of…

TikTok Myths Debunked With Social Listening: Myth #1

If you’ve spent the better part of the past 6 months staying at home, chances are you’ve heard of (or tried) one of the many dance challenges shared on TikTok and the rest of social media. We’re here to uncover more about happenings on this platform with a social listening dive! While learning new moves is certainly a great way to pass time, TikTok offers much more than just that. The app is not just popular with individuals – big brands like Rihanna’s Fenty Beauty have also jumped on the bandwagon. While Fenty’s Instagram page is more refined and filled…

YouTube Updates & What It Means For You

YouTube Updates and What It Means For You

WHAT’S THE YOUTUBE API UPDATE ALL ABOUT? YouTube has recently made updates to its API policies related to user privacy  user experience. Read below to get an overview of what these YouTube updates are and how we are making changes in 20/Twenty to make YouTube Analytics better for you.  WHAT ARE THESE CHANGES? Better Viewing experience – GuaranteedWe are making the YouTube viewing experience better by having a High definition and magnified video player right within our platform. We are sure you will love it.  More Accessible Information On YouTube User & Data PoliciesWe have  updated our Privacy Policy and…

The Hashtag Dilemma

The Hashtag Dilemma – What’s happening with the Instagram API and what you can do to make the most of it

WHAT’S THE INSTAGRAM API UPDATE ALL ABOUT? Instagram and Facebook have been making several changes to their data streams in recent times in order to administer better user privacy and more supervised control over accounts to ensure their authenticity. The most recent update occurred on the 11th of December 2018. Hence there are several implications on the availability of Instagram data to third-party applications and data providers, such as 20/Twenty, over the course of this year. Read on below to get an overview of what these changes are, what they imply and how you can continue to still make the…

View KPIs across displays, real-time!

Introducing The Circus Command Centre

The Circus Command Centre made a fantastic debut at the Spikes Asia 2016 conference in Singapore. This is a perfect solution for viewing your key brand KPI’s across displays. We enable the use of powerful realtime visualizations for your brand dashboards and war rooms, building on our core social intelligence platform, 20/Twenty. What’s it about? In a nutshell – A smart display solution for viewing all your important data points Real-time data feeds display Powerful visualisations of data all tailor-made to suit your requirements Seamless integration with your existing dashboards/display solutions What can you do with it? Daily social media and…

Which Social Media Platforms Should Your Brand Be On?

The all encompassing social media has got everyone running at a marathon\’s pace to create a presence on the world wide web. With the online marketing cosmos having players such as Facebook, Twitter, Instagram, Pinterest, Vine, LinkedIn to name a few, the dilemma of making the right choice for marketing your product/blog/service is no less complicated than a three year old solving a Rubik\’s Cube. Why Should You Be Present On Social Media? Create a presence on social media to monitor what’s being said about you Incredible tool for deepening connection with customers Yield larger interest among customers through detailed marketing…

Samsung\’s Boring Facebook Content Strategy Is A Big Hit!

Always on the lookout for the best content strategies being executed by brands the world over, we happened to stumble upon Samsung Mobile USA\’s Facebook page. As much as most of us really like their products and after services, we found their page to be nothing short of boring in an interesting way! Interesting, because their page gives a new meaning to personal touch. And the result is what every marketer looks forward to for their brand – engagement. Lots and lots of engagement. Boring, because it\’s far too human. Here\’s a comprehensive look at their content strategy to get our point…