Social Listening VS Social Monitoring

So what does adding the word social do to their meanings?  Social Monitoring The act of social monitoring is when you recognise and react to brand mentions on social media. This could be answering queries through a customer service representative, interacting with consumers on social media through a social media manager, or taking note of pain points your customers usually experience with your product. Social media monitoring is more of a reactive approach. Pringles is a brand that engages in this, by regularly responding to consumer queries and feedback on social media sites such as Twitter: Social Listening The act…

Social Listening Best Practices

Social listening is the process of monitoring social media channels for mentions of your brand, products, competitors and categories. Learn how following Social Listening Best Practices can help power your digital marketing strategy. How do leading brands incorporate social listening to create successful digital campaigns? 1. They measure objectively To leverage the power of social listening, it is imperative to understand the business and marketing objectives of the company. This ensures that the relevant topics are being tracked and social listening objectives are aligned to those of the broader business. 2. They know their audience Successful brands listen to understand…

A Chance Meeting: Social Media Monitoring

I was at a Business School today to attend an event and met a few people from the industry. Here is an interesting conversation I had with somebody I met. Let’s call him Mr. X. Mr. X – So what do you do? Ram – I am an entrepreneur and run a software product company called Circus Social. We do social media monitoring and analytics; and have offices in Singapore and Bangalore. Mr. X – What exactly is social media monitoring? Ram – In simple terms, we fetch data, and a lot of it, from multiple social networks like Facebook,…

Check out how the 20/Twenty Social Monitoring platform has grown!

Growth of 20/Twenty Social Monitoring & Intelligence Platform – Under the Hood

Growth of 20/Twenty Social Media Monitoring & Intelligence Platform – Under the Hood We have often been asked about the challenges we faced in scaling up our technology stack to manage big data. I have attempted to address this in this post which is the first of a series of blog posts on this and similar topics. 20/Twenty was created ground-up as the most intuitive and easy to use cloud based (SaaS) Social Media Monitoring & Intelligence platform in the world.   Based on our deep understanding of what marketers needed and the awesome designs we created, we signed up our…

View KPIs across displays, real-time!

Introducing The Circus Command Centre

The Circus Command Centre made a fantastic debut at the Spikes Asia 2016 conference in Singapore. This is a perfect solution for viewing your key brand KPI’s across displays. We enable the use of powerful realtime visualizations for your brand dashboards and war rooms, building on our core social intelligence platform, 20/Twenty. What’s it about? In a nutshell – A smart display solution for viewing all your important data points Real-time data feeds display Powerful visualisations of data all tailor-made to suit your requirements Seamless integration with your existing dashboards/display solutions What can you do with it? Daily social media and…

CIRCUS SOCIAL – A DATASIFT PARTNER!

CIRCUS SOCIAL PARTNERS WITH DATASIFT TO GIVE CUSTOMERS ACROSS ASIA ACCESS TO FACEBOOK TOPIC DATA Circus Social is one of the first companies in Asia to partner with DataSift to provide aggregated and anonymised Facebook topic data. Singapore- 15th February – Circus Social, a leading social data analytics company in Asia, today announced a partnership with DataSift, the Human Data Intelligence provider, to give access to aggregated and anonymous Facebook topic data for customers. This partnership will allow Circus Social to be one of the first social analytics companies in Asia to offer their clients reports, deep insights and access to Facebook topic…