Social Listening 101: Why Is It Important?

What is social listening?  Sounds like something scary? Like your every move is under surveillance and is being listened to? No, no, not at all. This article aims to clear up such misunderstandings and tell you more about social listening, and why it’s important for all businesses – big and small. Social listening is a form of digital intelligence that tracks publicly available information and conversations in an effort to understand what your consumers’ preferences are. This can be found in various forms (not limited to) such as public online forums, influencer blogs, Facebook comments, news articles, etc.  Now why…

Conversation Over Time chart

TikTok Myths Debunked With Social Listening: Myth #5

Before we delve into the last myth we uprooted with insights from social listening with 20/Twenty, refresh your memory on the first 4, starting with Myth #1: “TikTok is only popular in the West”. MYTH 5: “Brands can’t track their ROI from TikTok campaigns” Not anymore! Despite being late to the party, TikTok has recently decided to open up its API integration. This is huge news for a number of reasons: Ability to track and measure the performance of owned content Gain consumer and audience insights by tracking what TikTok users post Staying updated on the latest trends and viral…

Person doing a makeup tutorial

TikTok Myths Debunked With Social Listening: Myth #4

Haven’t read up on the first 3 myths uprooted with social listening? Check out myth 1, 2, and 3 before reading ahead! MYTH 4: “Promoting your brand on TikTok is a waste of resources” False! Unlike other social media platforms, TikTok’s algorithm works to promote organic content that is engaging. For instance, if someone makes it through your entire video (which is a strong testament, in this day and age), it will be recommended to four other viewers. This opens up massive opportunities for brands to get on top of the curve – and all it takes is a smartphone…

Person putting on eyeliner

TikTok Myths Debunked With Social Listening: Myth #3

Catch up on Myth #1 and Myth #2 before we delve into our next TikTok myth uprooted yet again with insights from social listening! MYTH 3: “TikTok is just a lip-syncing and dancing app” While you may be familiar with the likes of the #Savage and #ToosieSlide challenges, there is so much more to the world of this exciting platform, such as product reviews, recipe sharing, comedy skits and more. Essentially, TikTok is a platform for all creators to not only share their talents, but their views on products, brands, and other topics of interest. For instance, TikTok user @neko_chann’s…

TikTok Myths Debunked With Social Listening: Myth #2

Missed out on the first TikTok myth we debunked with our social listening power tool, 20/Twenty? Visit this blog post. On day 2 of the 5 TikTok Myths We Debunked, we look into: MYTH #2: “Gen Zers are the only ones who use TikTok”. While TikTok’s user base is indeed skewed towards the Gen Z demographic, Oberlo’s study of the US market indicates that the number of adults using the app are growing – from 2.6 million in October 2017 to 14.3 million in March 2019. The demographics of this platform’s users can also vary depending on the type of…

TikTok Myths Debunked With Social Listening: Myth #1

If you’ve spent the better part of the past 6 months staying at home, chances are you’ve heard of (or tried) one of the many dance challenges shared on TikTok and the rest of social media. We’re here to uncover more about happenings on this platform with a social listening dive! While learning new moves is certainly a great way to pass time, TikTok offers much more than just that. The app is not just popular with individuals – big brands like Rihanna’s Fenty Beauty have also jumped on the bandwagon. While Fenty’s Instagram page is more refined and filled…

National Day 2020 Buzz

While the fight against COVID-19 continues in Singapore, National Day 2020 is still proceeding ahead, albeit on a much smaller scale. Circus Social analysed conversations from netizens around Singapore to uncover the most discussed topics in relation to NDP 2020. Most Singaporeans commented on the constant sounds of fighter jets flying above their home, and also disapproved of the plan for fighter jets to fly over hospital around the region. Check out our coverage of conversations pre-NDP 2019 in this blog post. For more information on how Circus Social’s 20/Twenty does analysis and real-time tracking, reach out to sales@circussocial.com.

#GE2020: Keeping Up With The Elections

Following PM Lee’s speech on June 23rd, it was announced that the 2020 General Election will be held on July 10th. From first time voters voicing their excitement to some questioning the timing of the election, this is the prime time where citizens’ voices are amplified – and social media is the centre stage where all opinions and discussions come to light. Using 20/Twenty, we analyzed conversations from netizens in Singapore and uncovered their sentiments towards the various political parties, as well as the hot topics of discussion that have risen in the past week. Keeping track of the latest…

Phase 2: What Have Singaporeans Missed The Most?

When Phase 2 was finally announced on June 15th, netizens in Singapore wasted no time in sharing the exciting news with friends and family. With rules and restrictions eased slightly, people may now partake in many of the social activities that were halted during the circuit breaker period, such as going to the gym and dining in at restaurants. Using 20/Twenty, we uncovered what netizens in Singapore were most excited about in Phase 2. Unsurprisingly, a quarter of netizens were most excited about getting their bubble tea fix. Read more below: For more information on how Circus Social does analysis…

YouTube Updates & What It Means For You

YouTube Updates and What It Means For You

WHAT’S THE YOUTUBE API UPDATE ALL ABOUT? YouTube has recently made updates to its API policies related to user privacy  user experience. Read below to get an overview of what these YouTube updates are and how we are making changes in 20/Twenty to make YouTube Analytics better for you.  WHAT ARE THESE CHANGES? Better Viewing experience – GuaranteedWe are making the YouTube viewing experience better by having a High definition and magnified video player right within our platform. We are sure you will love it.  More Accessible Information On YouTube User & Data PoliciesWe have  updated our Privacy Policy and…