Never Have I Ever: Your Next Bingeworthy Series

WARNING: Spoilers ahead!

If you’re looking for the next TV show to binge-watch, look no further! Never Have I Ever was released on Netflix just in time for the long Labour Day weekend. The coming of age series follows the life of 15-year-old Devi Vishwakumar who has just started her Sophmore year of high school. The show references aspects of creator Mindy Kaling’s life and has been widely praised for normalizing diversity.

Using 20/Twenty, we analysed conversations from netizens in Singapore & Malaysia to see what they had to say about Never Have I Ever. Find out why netizens loved the series so much, and which were the most talked-about characters.

Circus Social - Never Have I Ever Infographic

 

Life In Lockdown: Video Streaming In India

Circus Social decodes the social media chatter on streaming brands in India and deciphers demographic interest across various generations and gender in the latest article on Lockdown Streaming Action – COVID times!

With the rise in days of lockdown period, the discussions around video content consumption have increased over 22% compared to the pre-COVID days. Audiences have chosen to stay glued to various historical shows, mythological stories, comedy and drama throughout the period but are all the generations consuming the same content? What are the brands doing during COVID? How are netizens reacting during COVID?  Get the full view in our latest infographic!

Read on below to get your bite of some social media analysis from our next-gen social intelligence platform, 20/Twenty.

 

For more information on social media insights and comprehensive topic/event tracking, contact info@circussocial.com or get in touch here.

Finding Love In Isolation: Love Is Blind

WARNING: Spoilers ahead!

With many being confined to the 4 walls of their rooms due to lockdowns and movement restrictions, people have flocked to Netflix looking for the next binge-worthy series to kill time. Among the plethora of reality dating shows out there, Love Is Blind, an experimental dating series which tests if people can actually find love without physically meeting someone, has taken social media by storm.

Using 20/Twenty, we analyzed conversations from netizens around Southeast Asia to see what they had to say about the show. Which couple was the fan favourite? Who was the most controversial contestant? Get the full scoop in our latest infographic!

Circus Social - Love Is Blind Infographic

Show me the money #SGBudget20Twenty

At the Singapore Budget 2020 speech on 18th February, Deputy Prime Minister and Finance Minister Heng Swee Keat announced a suite of new initiatives to address the economic challenges amidst the COVID-19 situation.

Using our digital intelligence software 20/Twenty, we took a deep dive and uncovered netizens’ thoughts about how the societal and economic landscape will be affected by the Singapore Budget 2020.

Novel Coronavirus COVID-19 Update

Following the raise in DORSCON level from Yellow to Orange on 7th February 2020, netizens’ conversations and sentiments around COVID-19 (formerly known as Novel Coronavirus) have since evolved. As the number of confirmed cases continues to grow, more Singaporeans are voicing their concerns and fears across social media platforms.

Check out Circus Social’s COVID-19 update to get the latest insights into what Singaporeans have been discussing on social media. Here’s a quick look at our online market analysis.

Circus Social COVID-19 Update
Using 20/Twenty, Circus Social analyzed conversations in Singapore from 18th Jan – 5th Feb from Facebook, Instagram, Twiter, Blogs, Forums, Reddit, Q&A sites, Ratings and Reviews, News and many more sources to uncover sentiments around COVID-19

Highlights of The 2020 Oscars

The 92nd Academy Awards has once again wowed us with the glitz and glamor of international showbiz, and granted fans an insider’s look at the personalities behind their favourite characters.

Despite not getting an invitation to the Oscars this year, we used our digital intelligence software 20/Twenty to analyse Singaporean netizens’ conversations around the Oscars to uncover the night’s most memorable moments.

Circus Social's Oscars 2020 Highlights

For more information on how Circus Social does analysis and real-time tracking, reach out to sales@circussocial.com.

 

 

 

Circus Social’s Coronavirus Update

From the time we heard about the Coronavirus, mentions and discussions around the topic have been exponentially increasing – with many individuals sharing information, and fears & sentiments online.

As more cases continue to be discovered in Singapore, chatter has been growing on social media platforms and online forums. Circus Social used its cutting-edge digital intelligence software, 20/Twenty, to analyze what Singaporeans were saying about the virus and the key themes from the chatter.

Circus Social novel-Coronavirus Update
Using 20/Twenty, Circus Social analyzed conversations in Singapore from 18th Jan – 5th Feb from Facebook, Instagram, Twiter, Blogs, Forums, Reddit, Q&A sites, Ratings and Reviews, News and many more sources to uncover sentiments around the novel-Coronavirus.

 

For more information on how Circus Social does analysis and real-time tracking, reach out to sales@circussocial.com.

From TikTok To #10YearChallenge: Your Definitive Trendspotting Checklist

Tell me if this sounds familiar – you were mindlessly scrolling through the Facebook feed and just as you were about to start your internal struggle between “just a few more minutes” and “I need to start getting things done” –  a post catches your attention with its witty and relatable content that perks you up for that moment. To your surprise it was not a post by Jared (the meme lord you knew back in university) or some entertainment site, but rather it was a brand advertisement. Hold up, advertisements are now entertaining? Look how far we’ve come.

Most brands are now trying to rid the stigma of mainstream advertising and move into creatives that are interesting, trendy, and relatable. But with the ever changing internet ecosystem, we can never quite pinpoint what’s the next big thing – after all we are living in a world where an egg can garner more Instagram likes than Kylie Jenner. While these moments are hardly predictable, savvy marketers would quickly ride on these fleeting opportunities to engage with their brand followers. However this is easier said than done; most content creators we’ve spoken to struggle to differentiate a worthy trend from a fleeting fad will not stay relevant for long.

This is why Circus Social thinks it’s about time that content creators have a framework that they can rely on to gauge the worthiness of each of these trends – so that your brand is able to leverage on the organic buzz effectively.

Guide to help content creators effectively ride on trends that are in line with their brand's messaging.
Trendspotting Checklist