Get Your Social Media Highlights: #ICCCricketWorldCup

Here’s a quick look at all the buzz around the ICC Cricket World Cup!We’ve have scoured through thousands of conversations to surface some cool social media highlights and insights on the tournament including the hypes, predictions, controversies and themes. Read on below to get your bite of some social media analysis from our next-gen social intelligence platform, 20/Twenty. Like what you see? There’s more where that came from!For more information on social media insights and comprehensive topic/event tracking, contact info@circussocial.com or get in touch here.

Comprehensive Social Media Data from China With 20/Twenty – Weibo, WeChat, YouKu, Baidu, Bilibili & More

Get access to data from the world’s largest online audience – China with 20/Twenty. With an online growth rate of more than 5% year-on-year, access to social media data from China is no longer a ‘nice-to-have’. It has become a necessity if you want the complete picture of consumers online. Current and Projected Online User Numbers In China (In Millions) Image credits: statista.com In 2018, there were 673.5 million unique social media users recorded in China. Despite Facebook, Twitter and Google being banned in the country, local social media powerhouses such as Tencent Weibo, WeChat and bilibili are innovative, growing rapidly…

3 Ways to Leverage on Social Listening for (more) Effective Digital Marketing

As we usher in the Lunar New Year, it’s a good time for us to look back on the 2018’s highs and lows. Did you achieve the targets and hit the digital marketing and KPI’s you set? If not, are you making the most out of the information you gathered about your consumers and achieving high engagement & association scores linked to your objectives? Leveraging on social listening to understand consumer habits, benchmark and track conversations can do wonders and perfectly complement your marketing strategy. Here’s how! Identify Conversation Themes and Brand Associations Maintaining brand image and driving positive associations…

The Hashtag Dilemma

The Hashtag Dilemma – What’s happening with the Instagram API and what you can do to make the most of it

WHAT’S THE INSTAGRAM API UPDATE ALL ABOUT? Instagram and Facebook have been making several changes to their data streams in recent times in order to administer better user privacy and more supervised control over accounts to ensure their authenticity. The most recent update occurred on the 11th of December 2018. Hence there are several implications on the availability of Instagram data to third-party applications and data providers, such as 20/Twenty, over the course of this year. Read on below to get an overview of what these changes are, what they imply and how you can continue to still make the…

Social Listening Best Practices

Social listening is the process of monitoring social media channels for mentions of your brand, products, competitors and categories. Learn how following Social Listening Best Practices can help power your digital marketing strategy. How do leading brands incorporate social listening to create successful digital campaigns? 1. They measure objectively To leverage the power of social listening, it is imperative to understand the business and marketing objectives of the company. This ensures that the relevant topics are being tracked and social listening objectives are aligned to those of the broader business. 2. They know their audience Successful brands listen to understand…

Increasing access to digital intelligence for entire organizations is our biggest challenge at Circus Social

Interview with Prerna Pant, General Manager at Circus Social, a social listening and analysis company based in Singapore. Social media listening is our specialty. Hi Prerna, what is your background and what is included in your current role at Circus Social? You could describe me as a storyteller; I started telling stories for brands very early in my career – and I have continued to do so till today. I’m a Co-Founder and General Manager at Circus Social. My role includes business development, operations, marketing and client management – and spans across all our products and offerings. What differs Circus Social…