A Chance Meeting: Social Media Monitoring

I was at a Business School today to attend an event and met a few people from the industry. Here is an interesting conversation I had with somebody I met. Let’s call him Mr. X. Mr. X – So what do you do? Ram – I am an entrepreneur and run a software product company called Circus Social. We do social media monitoring and analytics; and have offices in Singapore and Bangalore. Mr. X – What exactly is social media monitoring? Ram – In simple terms, we fetch data, and a lot of it, from multiple social networks like Facebook,…

Reach to Revenue: Social ROI

Reach to Revenue, a Webinar on Social ROI Earlier today, our Co-Founder & COO, Prerna Pant, spoke at a webinar with Alison Ng (Regional Account Executive at Hootsuite APAC) and Meredith Wallace (Head of Social & Digital at M&C Saatchi). These three accomplished women discussed how to measure and prove the value of your investment in social. If you missed it, don’t worry. Here’s a quick ten-pointer list of what was talked about! What did we learn about Social ROI from the talk? 1. According to a dipstick survey, 66% of respondents currently do not measure Social ROI. 2. 42% of…

Finding Content Opportunities during the Demonetization Crisis

On the day India’s Prime Minister, Narendra Modi, declared the currency demonetization, the country witnessed a mixed reaction from its people. The very next day, the whole country was in turmoil and rushed to exchange these notes from banks and their ATMs, – only to find that banks and ATMs were struggling to meet these suddenly increased demands. Widespread chaos ensued across the nation and hundreds of thousands of people were adversely affected, most evidently the lower strata including farmers, daily wage earners, middle class and SME’s. Even large corporates were forced to shut operations for multiple days and lay off…

Handling a Social Media Crisis

Crisis is a word that all businesses fear. In the good old days – a crisis has to be managed by engaging traditional media and publications from an early onset to minimize the impact on the business’s brand and reputation. However, in today’s digital age – most crisis situations often rear their heads through social media. With the potential to go viral within minutes and attacks coming from sources worldwide, managers should rethink their crisis management strategies and whether their tools are adequate in dealing with them. Monitoring and tracking social media crises can be a tricky business. Speed is…

Circus Social and Vocanic integrate platforms to take Digital Intelligence & Social Care to new heights

The state-of-the-art partnership will allow customers to combine the prowess of VSocial and 20/Twenty all on one dashboard Singapore, 2016-Oct-04 — Circus Social, a leading social data analytics company in Asia, announced today a groundbreaking product integration with Vocanic, Asia’s largest full service social media marketing agency offering customers a full suite of social media management capabilities. This collaboration allows clients to enjoy the best of Circus Social’s 20/Twenty, a next-generation social intelligence platform, and Vocanic’s VSocial, an enterprise social media marketing suite, all under one roof and on either of platforms. Customers of both platforms now have the chance…