WHAT’S THE YOUTUBE API UPDATE ALL ABOUT?
YouTube, a division of Google LLC (GOOG), has recently made several updates to its API policies to help with user privacy and administer better user experience.
Hence there are several implications for third-party applications and data providers, such as Circus Social, and our enterprise SaaS intelligence solution, 20/Twenty. Read on below to get an overview of what these API updates and changes are, what they imply, and how you can continue to still make the most out of YouTube data with 20/Twenty!
WHAT ARE THESE CHANGES?
- Better Viewing experience – Guaranteed
In an effort to ensure better viewing experience for viewers even through 20/Twenty we are implementing a few updates. Over the next few weeks, you will be able to view high definition video content from YouTube directly on 20/Twenty, via magnified embedded players.
This is essential to ensure users have a proper viewing experience even outside the YouTube interface.
- More Accessible Information On YouTube User & Data Policies
- Done With The Old & Starting Anew! – A Dedicated Upcoming Analytics Section Just For YouTube Data
With the API updates, Circus Social and all third party vendors are required to also change the way YouTube data is depicted.
- YouTube Metrics On A Per Channel Basis –
Get metrics such as likes, comments and views on a per channel basis instead of just an aggregate so you can also compare channel performance with ease.
- Focused Insights –
Get the most out of your YouTube data and the universe of YouTube with more information. This includes earlier unavailable data on subscriber gain and loss, audience demographics and viewing metrics and behaviors with 20/Twenty’s soon upcoming YouTube Analytics section. Stay tuned for it’s launch and get in touch with your Account Manager for more information.
- Limited Access To Historic YouTube Data –
As per compliance policies, 20/Twenty is mandated to only store YouTube data upto 30 days. Past YouTube data will not be available.
All in all, Circus Social and 20/Twenty are all geared up and ready to launch some exciting features to help you make the best of these YouTube updates and stay ahead in all your social tracking needs.