Why Social Listening for Luxury Brands?

Why Is Social Listening So Crucial For Luxury Brands?

There are more than 1,000,000 engagements about the luxury space occurring every day in the social media and digital ecosystem. This is where word-of-mouth takes the form of reviews, customer support is expected in real-time and where brand messaging and consumer communications play a very strong role. Hence, this is exactly why listening and actively tracking what consumers share about your brand matters the most. Luxury merchandise, spanning across jewelry, cosmetics, apparel, automotive to even custom designed furniture and handmade electronics – all have a consumer base that’s actively conducting research and contemplating their high-end purchases online. This is also…

4 Ways To Maximise Your Social Media Content Strategy

Everybody is jumping on the bandwagon of social media. Businesses large or small, want to be where their audience is – online. But what does that really entail? Posting updates? Sharing links? Forcing your meaningless product on people? It’s neither of these and organizations need to realize this quickly. Besides the cost of a skilled team, it doesn\’t take a huge amount of money to do social media marketing. So when it’s nearly free then why not take advantage of the fact that everybody you need to buy or use your product is available in one place? Your message and content will determine the interest…