3 Reasons Why Social Listening Is A MUST For Marketers

Whether you’re a digital marketer tracking the launch of a new product or a content creator looking to up your game, the primary goal of any marketer remains the same – to promote a product or service to a target audience with the ultimate goal of driving awareness and sales. To do this, marketers previously needed to invest in costly tracking tools and research programs. However, the advent of social listening has made it possible for marketers to monitor campaign performance, get consumer insights, source new influencers, and much more – simply by tracking mentions of a particular topic of…

3 Ways to Leverage on Social Listening for (more) Effective Digital Marketing

As we usher in the Lunar New Year, it’s a good time for us to look back on the 2018’s highs and lows. Did you achieve the targets and hit the digital marketing and KPI’s you set? If not, are you making the most out of the information you gathered about your consumers and achieving high engagement & association scores linked to your objectives? Leveraging on social listening to understand consumer habits, benchmark and track conversations can do wonders and perfectly complement your marketing strategy. Here’s how! Identify Conversation Themes and Brand Associations Maintaining brand image and driving positive associations…

7 Ways To Achieve Direct Response Marketing

Online marketing can go in millions of different directions, but the one marketers seem to stick with the most is direct response marketing. This type of marketing inspires an immediate response from consumers. You might want more people to sign up for your e-newsletters, attend your webinars or simply buy something from you. With this type of marketing, you can easily judge the success of your efforts based on the level of response. There are two basic approaches to this type of marketing: the one-shot and the campaign. Both have the ability to deliver good results and drive up your…

7 Social Media Trends and What The Hell To Do With Them

Social media marketers are forever on the lookout for trends that will not just work the best for their brand, but also make them stand out amongst their competitors. Considering 42% adults online are present on multiple social networking sites for personal and business purposes; staying out dated is totally out of question.  So we decided to give you a comprehensive look at the top social media trends this year and that\’s not all! We came up with a few dos and don\’ts for each to help you create an effective strategy. 1. Content Repurposing Content Repurposing is all about…

Samsung\’s Boring Facebook Content Strategy Is A Big Hit!

Always on the lookout for the best content strategies being executed by brands the world over, we happened to stumble upon Samsung Mobile USA\’s Facebook page. As much as most of us really like their products and after services, we found their page to be nothing short of boring in an interesting way! Interesting, because their page gives a new meaning to personal touch. And the result is what every marketer looks forward to for their brand – engagement. Lots and lots of engagement. Boring, because it\’s far too human. Here\’s a comprehensive look at their content strategy to get our point…

Here\’s Why Brands Should Be Using User Generated Content

Content Marketing ..is still in news! With the rise in the importance of social media marketing and SMO, content marketing has been the hot topic of conversation amongst digital marketers for some time now. However, creating unique content on a regular basis can be time consuming as well as really expensive (if you\’re outsourcing), restricting the budget for all other business promotion activities. Here\’s where user generated content (UGC) comes in to save the day! It is one of the most affordable and engaging ways for brands to produce content without having to rob the nearest bank. According to a study…

Find Influencers for Your Brand with Keyhole

Company: Keyhole About: Keyhole is a real time social conversation tracker for some of the most popular social media platforms like Twitter, Facebook and Instagram. Usage: This tool can be used by marketers to create effective content marketing strategies as it lets them focus on relevant keywords as well as stories trending in their audience’s circles to keep up with their interests. Highlight: Keyhole offers a feature that gives you insights on what your brand’s target audience is talking about, what you need to talk about on your social profiles and which keyword is the most effective at that time.…

5 Best Instagram Campaigns of 2014… So Far!

Instagram is a social media platform best used with a good #Hashtag. With the right type of content, and a little bit of interaction with your followers, you\’ll be able to build trust with your social media audience, possibly go viral, and best of all – have some fun! Read on for five excellent examples from companies so far in 2014. #IAmPorter Net-a-Porter decided to promote their print magazine launch by making their news fans the stars. The magazine launched an iOS app titled “I Am Porter.” The app would turn them into a cover models for the magazine using their…

Iconosquare: Develop Your Instagram Strategy

Company: Iconosquare About: Formerly known as Statigram, Iconosquare is a popular social media tool to help marketers analyse their Instagram accounts to create more effective marketing strategies. Usage: Iconosquare is widely used as an Instagram viewer and for social analytics. Highlight: The company has some really nifty tools for creating contests and making brand community management easy. [divider] A little while back, we shared with you the news how Instagram\’s growth over the last few months has been more than phenomenal. The platform hit 200 million active users and the infographic we created gives you the statistics you need to…

12mass: A Tool For Efficient Customer Engagement

Company: 12mass Website:  www.12mass.com About: 12mass is a social media tool that uses Conversational Artificial Intelligence (AI) search engine and advanced Natural Language Processing (NLP) and clustering tools to assimilate similar status updates around a business. Usage: The tool can be used to track conversations on the two biggest social platforms – Twitter and Facebook. It also offers response suggestions based on real time analytics on the same to help you measure engagement levels on your social profiles. Highlight: The A/B testing feature of this tool provides solid numbers after analyzing your social profiles, which is essential for analysis and…