RuPaul’s Drag Race Season 13: Mid-Season Highlights

Season 13 of RuPaul’s Drag Race has been dubbed the longest in history, with only 6 queens being eliminated in 12 weeks. However, the Circus Social team is certainly not complaining – more episodes mean more content for us to share!

In this post, we used social listening data to bring you highlights from episode 7 to episode 12, analysing:

  • Which queens have the highest social media following
  • Who the most discussed queens are on social media
  • Which country has the most active fanbase

Social Media Follower Leaderboard

RuPaul's Drag Race Season 13: Social Media Leaderboard

Eliminated queens have seen a halt in follower growth, but Tina Burner and Kandy Muse, 2 of the remaining queens, have found themselves at the bottom of the follower leaderboard. In addition to having the smallest social media following, Tina Burner is also one of the least talked-about queens, only accounting for 3% of online mentions. Can social media likability predict their outcome in the competition? Stay tuned to find out.

Social Media Share of Voice

RuPaul's Drag Race Season 13: Social Media Share of Voice

The Share of Voice chart measures which queen is driving the most organic mentions on social media. The higher the share of voice, the more discussed a queen is.

As seen above, Denali and Gottmik have consistently achieved the highest share of voice, and are seemingly this season’s fan favourites in Asia Pacific. Queens Rose and Symone also saw a spike in online mentions due to their positive performance in several episodes.

RuPaul's Drag Race Season 13: Social Media Share of Voice 2

With Denali consistently ranking as one of the most popular queens online, you would likely presume that she is this season’s top contender. However, Denali was surprisingly eliminated in episode 10, causing a stir online and leading to #DragRace becoming a trending Twitter hashtag worldwide.

Based on social listening data, Denali seemed to be a guaranteed shoo-in, while Tina Burner was due for elimination. This certainly made us wonder if the noise we hear on social media is an accurate representation of reality.

Social Media Mentions Per Country

RuPaul's Drag Race Season 13: Social Media Mentions Per Country

Towering over the rest of Asia Pacific is the Philippines, which accounted for the majority of online mentions around RuPaul’s Drag Race. In comparison, countries such as Vietnam and Singapore appear to have significantly smaller fanbases.

Despite 8 queens remaining in the contest, online mentions were largely driven by fan-favourites Denali and Gottmik, followed by Symone and Rose.

Do we think that social media insights can predict the winner for season 13 of RuPaul’s Drag Race? Maybe not. For season 12, Circus Social analysed online conversations around Southeast Asia to uncover who the most discussed queens were, pitting them as season 12’s likely winners. Unfortunately, none of these queens were crowned as the champion.

RuPaul's Drag Race Season 12: Top Contenders

We’ll be back in a month to share more insights into Season 13, and hopefully provide a proxy as to which queen will reign the next drag superstar!

RuPaul’s Drag Race Season 13: Episode 1-6 Highlights

RuPaul's Drag Race Season 13: Episode 1-6 Highlight Banner

Being the massive RuPaul fans we are, Circus Social has been tracking the social media buzz around season 13 in Southeast Asia to uncover which queens are the fan favourites, who has the biggest social media following, and what viewers are saying about each episode.

In this post, we’ll bring you the highlights from the first 6 episodes of season 13!

Social Media Follower Leaderboard

RuPaul's Drag Race Episode 1-6 Social Media Follower Leaderboard

If you’ve been following RuPaul for some time, you’ll notice that season 13 is a little special. In a surprise twist, the first episode saw half the cast immediately “eliminated” (well, sort of) and grouped into the Pork Chop Queens. The “eliminated” queens were not really given the ax, but instead, given another chance to showcase their talents separate from the first group of queens who won the challenge in episode 1.

Interestingly, queens who were eliminated saw significant growth in their follower count post-elimination, even surpassing some of the remaining competitors on the leaderboard, as seen by Kahmora, Joey Jay, & Tamisha Iman’s placement in W4, W5 and W6 respectively.

Social Media Share of Voice

RuPaul's Drag Race Episode 1-6 Social Media Share of Voice

The Share of Voice chart measures which queen is driving the most organic mentions on social media. The higher the share of voice, the more mentions a queen has amassed.

Despite Symone’s high follower count on Instagram, her relatively low share of voice of 4% indicates that she may not be a fan favourite in Southeast Asia. The most discussed queens on social media in the past 4 weeks were

  1. Denali: 28% of all social mentions
  2. Tamisha Iman: 13% of all social mentions
  3. Gottmik: 12% of all social mentions

With the help of WordClouds, a visualisation of the most frequently mentioned keywords, we’ll uncover what kind of conversations are happening on social media in relation to the queens.

Denali’s WordCloud

Denali Episode 1-6 WordCloud

Words like flip, lipsync, legendary split, and assassin are a testament to Denali’s showmanship and her branding as a fierce and captivating performer. Social media mentions about Denali typically peak after her performances on the show, as well as from her now-viral ice-skating video on Twitter.

Denali and Kahmora Hall’s lipsync battle in episode 4 also created buzz on social media, given her close bond with the fellow Chicagoan. 

Tamisha Iman’s WordCloud

Tamisha Episode 1-6 WordCloud

Tamisha Iman’s extensive experience as a drag queen has seen the emergence of fan hashtags such as #imandynasty and #imanpower. While she is known for her motherly presence, viewers caught a glimpse of her not-so-nice side during a heated argument with Kandy Muse in episode 5.

In the episode, Tamisha accused Kandy of being arrogant, which caused a clash not just between the 2, but also divided the entire group of queens to take sides. Her departure from the show in episode 6 was an emotional exit for many viewers.

Gottmik’s WordCloud

Gottmik Episode 1-6 WordCloud

From winning the Ball challenge wearing outfits constructed using just bags, to the iconic Train Runway look which incorporated the colours of the Trans flag, Gottmiks’ outfits are a popular topic of discussion among viewers. The outcome of episode 5 was also a huge subject of contention, with fans hoping for both Utica and Gottmik to win.

Bee sneaking also appeared in the WordCloud because of the hilarious bee scene in episode 5, where a bee interrupted the friend group’s discussion outdoors, causing them to break out in hysterical laughter.

We are only ⅓ through the competition at this point, and we’ll be sharing more RPDR updates in the coming months. Keep your eyes peeled and check our Instagram page every Monday for weekly updates!

Never Have I Ever: Your Next Bingeworthy Series

WARNING: Spoilers ahead!

If you’re looking for the next TV show to binge-watch, look no further! Never Have I Ever was released on Netflix just in time for the long Labour Day weekend. The coming of age series follows the life of 15-year-old Devi Vishwakumar who has just started her Sophmore year of high school. The show references aspects of creator Mindy Kaling’s life and has been widely praised for normalizing diversity.

Using 20/Twenty, we analysed conversations from netizens in Singapore & Malaysia to see what they had to say about Never Have I Ever. Find out why netizens loved the series so much, and which were the most talked-about characters.

Circus Social - Never Have I Ever Infographic