#2020Wrapped: A Year In Review

2020…. What a year, am I right?

With the year coming to a close, we hopped on the Spotify #2020Wrapped bandwagon to bring you Circus Social’s very own 2020 Wrap-Up.

From launching fresh features in 20/Twenty to brand new product offerings, check out some of our highlights and most memorable moments below:

Infographic: Circus Social's 2020 Wrap Up

Missed out on any of our infographics or reports? Fret not! Visit our website to download our free reports, or scroll through our blog to view our infographics.

PHASE 3: Too Soon, or a Long Time Coming?

Christmas and New Years’ may be around the corner, but something else has been causing a stir on social media: Phase 3 of Singapore’s reopening.

Despite recording little to no community cases in recent months, Singapore has continued to enforce restrictions on social gatherings, adopting a phased approach to returning to pre-COVID.

Prime Minister Lee Hsien Loong recently announced the highly-anticipated Phase 3, which drew a mixed bag of reactions from netizens – similar to what we found on social media during Phase 2.

Using social media data captured by our social listening tool, 20/Twenty, we uncovered the top reactions and sentiments of netizens towards Phase 3. Although the easing of restrictions brought about feelings of excitement and gratitude, netizens also raised concerns about the welfare of migrant workers, who continue to be under tight restrictions.

Read on to find out what else netizens had to say:

Phase 3 Infographic: Social Media Buzz & Sentiment

[Infographic] Mental Health In Singapore Amidst COVID-19

The stigma surrounding mental health has been especially prevalent among Asian communities, where conversations are typically not approached and are considered taboo. In a 2020 study conducted by the Institute of Mental Health, some of the causes of stigma were identified as negative portrayals in the media, a lack of understanding, as well as cultural influences.

With the onset of COVID-19, many experienced unforeseen challenges that have gradually led to a better understanding and awareness of mental health in Singapore. During this time, Samaritans of Singapore noted an uptake in calls to their support hotline, with many seeking help for issues stemming from unemployment and isolation.

In light of this, Circus Social wanted to uncover online conversations and sentiments around mental wellbeing in Singapore. Using 20/Twenty, our social listening and monitoring solution, we analysed social media conversations to answer the following questions:

  • What types of mental health issues are discussed on social media?
  • Where are conversations about mental wellbeing typically discussed?
  • What do people identify as the key factors and triggers of their issues?
  • How different are the issues discussed by men and women?

Check out the infographic below to learn about the key findings from Circus Social’s newest report: Uncovering Mental Health In Singapore.

Infographic: Uncovering Mental Health

Interested in reading more? Visit our website to download your complimentary report. If you have any questions, feel free to reach out to Circus Social’s Insights team at insights@circussocial.com.

If you or someone you know needs support, here are a few helplines that you may reach out to:

Samaritans of Singapore: 1800 221 444

Institute of Mental Health: 6389 2222

Singapore Association of Mental Health: 6389 2222

For a more extensive list of helplines, please visit https://www.gov.sg/article/call-these-helplines-if-you-need-emotional-or-psychological-support

National Day 2020 Buzz

While the fight against COVID-19 continues in Singapore, National Day 2020 is still proceeding ahead, albeit on a much smaller scale.

Circus Social analysed conversations from netizens around Singapore to uncover the most discussed topics in relation to NDP 2020. Most Singaporeans commented on the constant sounds of fighter jets flying above their home, and also disapproved of the plan for fighter jets to fly over hospital around the region.

Circus Social's Pre-NDP 2020 Infographic

Check out our coverage of conversations pre-NDP 2019 in this blog post. For more information on how Circus Social’s 20/Twenty does analysis and real-time tracking, reach out to sales@circussocial.com.

#GE2020: Keeping Up With The Elections

Following PM Lee’s speech on June 23rd, it was announced that the 2020 General Election will be held on July 10th. From first time voters voicing their excitement to some questioning the timing of the election, this is the prime time where citizens’ voices are amplified – and social media is the centre stage where all opinions and discussions come to light.

Using 20/Twenty, we analyzed conversations from netizens in Singapore and uncovered their sentiments towards the various political parties, as well as the hot topics of discussion that have risen in the past week.

Circus Social GE2020 Infographic

Keeping track of the latest news and conversations around the General Election may be difficult, which is why Circus Social has launched SGElection Dashboard – a convenient way to keep track of all pre- and post-election conversations across social media. Discover the top conversation themes, netizens’ sentiments towards candidates, the most discussed political parties and candidates, and more – all in one dashboard.

If you’re interested in staying updated on conversations surrounding GE2020, reach out to our sales team at sales@circussocial.com.

Phase 2: What Have Singaporeans Missed The Most?

When Phase 2 was finally announced on June 15th, netizens in Singapore wasted no time in sharing the exciting news with friends and family. With rules and restrictions eased slightly, people may now partake in many of the social activities that were halted during the circuit breaker period, such as going to the gym and dining in at restaurants.

Using 20/Twenty, we uncovered what netizens in Singapore were most excited about in Phase 2. Unsurprisingly, a quarter of netizens were most excited about getting their bubble tea fix. Read more below:

Circus Social Phase 2 Infographic

For more information on how Circus Social does analysis and real-time tracking, reach out to sales@circussocial.com.

Never Have I Ever: Your Next Bingeworthy Series

WARNING: Spoilers ahead!

If you’re looking for the next TV show to binge-watch, look no further! Never Have I Ever was released on Netflix just in time for the long Labour Day weekend. The coming of age series follows the life of 15-year-old Devi Vishwakumar who has just started her Sophmore year of high school. The show references aspects of creator Mindy Kaling’s life and has been widely praised for normalizing diversity.

Using 20/Twenty, we analysed conversations from netizens in Singapore & Malaysia to see what they had to say about Never Have I Ever. Find out why netizens loved the series so much, and which were the most talked-about characters.

Circus Social - Never Have I Ever Infographic

Life In Lockdown: Video Streaming In India

Circus Social decodes the social media chatter on streaming brands in India and deciphers demographic interest across various generations and gender in the latest article on Lockdown Streaming Action – COVID times!

With the rise in days of lockdown period, the discussions around video content consumption have increased over 22% compared to the pre-COVID days. Audiences have chosen to stay glued to various historical shows, mythological stories, comedy and drama throughout the period but are all the generations consuming the same content? What are the brands doing during COVID? How are netizens reacting during COVID?  Get the full view in our latest infographic!

Read on below to get your bite of some social media analysis from our next-gen social intelligence platform, 20/Twenty.

For more information on social media insights and comprehensive topic/event tracking, contact info@circussocial.com or get in touch here.

Finding Love In Isolation: Love Is Blind

WARNING: Spoilers ahead!

With many being confined to the 4 walls of their rooms due to lockdowns and movement restrictions, people have flocked to Netflix looking for the next binge-worthy series to kill time. Among the plethora of reality dating shows out there, Love Is Blind, an experimental dating series which tests if people can actually find love without physically meeting someone, has taken social media by storm.

Using 20/Twenty, we analyzed conversations from netizens around Southeast Asia to see what they had to say about the show. Which couple was the fan favourite? Who was the most controversial contestant? Get the full scoop in our latest infographic!

Circus Social - Love Is Blind Infographic