Circus Social's COVID-19 Update - 17th Feb - 16th Mar

COVID-19 Update: Kiasu Or Kiasi?

As COVID-19 continues taking a hit on businesses, special deals have been rolled out to draw in consumers, but are locals more “kiasu” or “kiasi”?

Discover netizens’ thoughts about special deals, PM Lee’s speech, and other recent happenings in our latest COVID-19 Update from 17th Feb – 16th March 2020 with 20/Twenty, our comprehensive social listening solution.

Circus Social's COVID-19 Update - 17th Feb - 16th Mar

Show me the money #SGBudget20Twenty

At the Singapore Budget 2020 speech on 18th February, Deputy Prime Minister and Finance Minister Heng Swee Keat announced a suite of new initiatives to address the economic challenges amidst the COVID-19 situation.

Using our digital intelligence software 20/Twenty, we took a deep dive and uncovered netizens’ thoughts about how the societal and economic landscape will be affected by the Singapore Budget 2020.

Novel Coronavirus COVID-19 Update

Following the raise in DORSCON level from Yellow to Orange on 7th February 2020, netizens’ conversations and sentiments around COVID-19 (formerly known as Novel Coronavirus) have since evolved. As the number of confirmed cases continues to grow, more Singaporeans are voicing their concerns and fears across social media platforms.

Check out Circus Social 20/Twenty’s COVID-19 update to get the latest insights into what Singaporeans have been discussing on social media. Here’s a quick look at our online market analysis.

Circus Social COVID-19 Update
Using 20/Twenty, Circus Social analyzed conversations in Singapore from 18th Jan – 5th Feb from Facebook, Instagram, Twiter, Blogs, Forums, Reddit, Q&A sites, Ratings and Reviews, News and many more sources to uncover sentiments around COVID-19

Highlights of The 2020 Oscars

The 92nd Academy Awards has once again wowed us with the glitz and glamor of international showbiz, and granted fans an insider’s look at the personalities behind their favourite characters.

Despite not getting an invitation to the Oscars this year, we used our digital intelligence software 20/Twenty to analyse Singaporean netizens’ conversations around the Oscars to uncover the night’s most memorable moments.

Circus Social's Oscars 2020 Highlights

For more information on how Circus Social does analysis and real-time tracking, reach out to sales@circussocial.com.

Circus Social’s Coronavirus Update

From the time we heard about the Coronavirus, mentions and discussions around the topic have been exponentially increasing – with many individuals sharing information, and fears & sentiments online.

As more cases continue to be discovered in Singapore, chatter has been growing on social media platforms and online forums. Circus Social used its cutting-edge digital intelligence software, 20/Twenty, to analyze what Singaporeans were saying about the virus and the key themes from the chatter.

Circus Social novel-Coronavirus Update
Using 20/Twenty, Circus Social analyzed conversations in Singapore from 18th Jan – 5th Feb from Facebook, Instagram, Twiter, Blogs, Forums, Reddit, Q&A sites, Ratings and Reviews, News and many more sources to uncover sentiments around the novel-Coronavirus.

For more information on how Circus Social does analysis and real-time tracking, reach out to sales@circussocial.com.

Keywords That Get Content Shared On Social Media

The two most important things in content marketing are words (duh!) and visuals. A marriage made in heaven between these two items would surely get you the attention and virality that you’re looking for. But what keywords should you be using to attain the much anticipated traction for your articles? This infographic created by Quick Sprout sifts through the top keywords and phrases that you should be using on Facebook, Twitter, LinkedIn and Google+ to capture the attention of your audience.

\"Infographic\"The Best Words To Share On Facebook

Sure, common terms like “Deals” and “Discounts” are probably the first few things you would think of adding to your headlines to gain the attention of your audience. No surprise here. But to be perfectly honest, words like “Warns” and “Amuses” are pretty unexpected to be used to gain more shares, likes and comments, don’t you think?

It’s also good to take note of the simplest of terms that you should be using – “When”, “Where”, “Would”, “Tell Us” and “Post”. These key terms clearly encourage reactions by questioning your audience and persuasively urging them to engage with your content.

When Running A Contest Or Promotion On Facebook

Alarmingly enough, stay away from mentioning words that relate to a contest or promotion. On hindsight, these words do sound tacky, eh? Imagine reading a post along the lines of “Hey guys, we’ve got a contest for Mother’s Day where you get to win two tickets to the Maldives!” vs “Mother’s Day is just around the corner. Wouldn’t you want to surprise your mother with winning tickets to the Maldives?” Using the right terms and phrasing your content in a manner that encourages a response is bound to do just that.

Best Words To Share On Twitter

Personally, when I see tweets asking me to help them by retweeting or reposting a tweet, I get repulsed and usually avoid doing so. But it seems like the human race isn’t as mean as I am as countless researches have shown in statistics that tweets which contain “Please retweet” actually do get tons of retweets and see an increase engagement. Give it a try if you must.

The Best Words To Share On LinkedIn

The universally overused keyword in headlines might just have to be “Effective”.  The fact that it has been so overused is the reason why you should stay away from it, along with those other nine words. Keep to keywords and phrases with positive undertones, that you haven’t already come across a hundred times on the Internet today.

The Best Words To Share On Google+

These keywords couldn\’t have been made simpler for us content marketers. These keywords couldn\’t have been made simpler for us content marketers. As explained by Quick Sprout in the infographic, persuading your audience involves picking the right words and terms that would eventually affect their decision making process.

If you\’ve got your own stash of keywords or phrases that have been tried and tested successfully on social media, please do share it with us in the comments below!