Data Science at Circus Social

Circus Social is brimming with social intelligence. With a vibrant and vastly talented group of Data Engineers, Data Scientists, and Data Analysts on board – we live and breathe data science and analytics. More recently, our machine learning capabilities for the 20/Twenty platform have benefitted from a decentralized and distributed structure. Our clients are often faced with a variety of marketing challenges – and we try to work hand-in-hand to find the most efficient way of tackling them using data science and machine learning. These could include finding solutions to ‘hard-problems‘ like real-time document clustering or- predicting a virality score for…

Reach to Revenue: Social ROI

Reach to Revenue, a Webinar on Social ROI Earlier today, our Co-Founder & COO, Prerna Pant, spoke at a webinar with Alison Ng (Regional Account Executive at Hootsuite APAC) and Meredith Wallace (Head of Social & Digital at M&C Saatchi). These three accomplished women discussed how to measure and prove the value of your investment in social. If you missed it, don’t worry. Here’s a quick ten-pointer list of what was talked about! What did we learn about Social ROI from the talk? 1. According to a dipstick survey, 66% of respondents currently do not measure Social ROI. 2. 42% of…

Finding Content Opportunities during the Demonetization Crisis

On the day India’s Prime Minister, Narendra Modi, declared the currency demonetization, the country witnessed a mixed reaction from its people. The very next day, the whole country was in turmoil and rushed to exchange these notes from banks and their ATMs, – only to find that banks and ATMs were struggling to meet these suddenly increased demands. Widespread chaos ensued across the nation and hundreds of thousands of people were adversely affected, most evidently the lower strata including farmers, daily wage earners, middle class and SME’s. Even large corporates were forced to shut operations for multiple days and lay off…

Check out how the 20/Twenty Social Monitoring platform has grown!

Growth of 20/Twenty Social Monitoring & Intelligence Platform – Under the Hood

Growth of 20/Twenty Social Media Monitoring & Intelligence Platform – Under the Hood We have often been asked about the challenges we faced in scaling up our technology stack to manage big data. I have attempted to address this in this post which is the first of a series of blog posts on this and similar topics. 20/Twenty was created ground-up as the most intuitive and easy to use cloud based (SaaS) Social Media Monitoring & Intelligence platform in the world.   Based on our deep understanding of what marketers needed and the awesome designs we created, we signed up our…