Why Social Listening for Luxury Brands?

Why Is Social Listening So Crucial For Luxury Brands?

There are more than 1,000,000 engagements about the luxury space occurring every day in the social media and digital ecosystem. This is where word-of-mouth takes the form of reviews, customer support is expected in real-time and where brand messaging and consumer communications play a very strong role. Hence, this is exactly why listening and actively tracking what consumers share about your brand matters the most. Luxury merchandise, spanning across jewelry, cosmetics, apparel, automotive to even custom designed furniture and handmade electronics – all have a consumer base that’s actively conducting research and contemplating their high-end purchases online. This is also…