What Do You Do When You Can’t Trust Market Research?

I still recall back in school when we had to sit through surveys, I would blindly fill up the questionnaires because (i) it’s not graded (for me at least) and (ii) it’s boring. I didn’t think it was important at all – I mean, who really cares and takes them seriously, right? Market analysis..phew! Fast forward 15 years later – That person is me. As a skeptic who questions the soundness of everything, the workings of market research is a huge conundrum. Businesses are spending huge budgets to back “data-driven” consumer insights, and governments are counting on these findings to…

National Day 2020 Buzz

While the fight against COVID-19 continues in Singapore, National Day 2020 is still proceeding ahead, albeit on a much smaller scale. Circus Social analysed conversations from netizens around Singapore to uncover the most discussed topics in relation to NDP 2020. Most Singaporeans commented on the constant sounds of fighter jets flying above their home, and also disapproved of the plan for fighter jets to fly over hospital around the region. Check out our coverage of conversations pre-NDP 2019 in this blog post. For more information on how Circus Social’s 20/Twenty does analysis and real-time tracking, reach out to sales@circussocial.com.

Life In Lockdown: Video Streaming In India

Circus Social decodes the social media chatter on streaming brands in India and deciphers demographic interest across various generations and gender in the latest article on Lockdown Streaming Action – COVID times! With the rise in days of lockdown period, the discussions around video content consumption have increased over 22% compared to the pre-COVID days. Audiences have chosen to stay glued to various historical shows, mythological stories, comedy and drama throughout the period but are all the generations consuming the same content? What are the brands doing during COVID? How are netizens reacting during COVID?  Get the full view in…

Circus Social's COVID-19 Update - 17th Feb - 16th Mar

COVID-19 Update: Kiasu Or Kiasi?

As COVID-19 continues taking a hit on businesses, special deals have been rolled out to draw in consumers, but are locals more “kiasu” or “kiasi”? Discover netizens’ thoughts about special deals, PM Lee’s speech, and other recent happenings in our latest COVID-19 Update from 17th Feb – 16th March 2020 with 20/Twenty, our comprehensive social listening solution.

Show me the money #SGBudget20Twenty

At the Singapore Budget 2020 speech on 18th February, Deputy Prime Minister and Finance Minister Heng Swee Keat announced a suite of new initiatives to address the economic challenges amidst the COVID-19 situation. Using our digital intelligence software 20/Twenty, we took a deep dive and uncovered netizens’ thoughts about how the societal and economic landscape will be affected by the Singapore Budget 2020.

Novel Coronavirus COVID-19 Update

Following the raise in DORSCON level from Yellow to Orange on 7th February 2020, netizens’ conversations and sentiments around COVID-19 (formerly known as Novel Coronavirus) have since evolved. As the number of confirmed cases continues to grow, more Singaporeans are voicing their concerns and fears across social media platforms. Check out Circus Social 20/Twenty’s COVID-19 update to get the latest insights into what Singaporeans have been discussing on social media. Here’s a quick look at our online market analysis.

Circus Social’s Coronavirus Update

From the time we heard about the Coronavirus, mentions and discussions around the topic have been exponentially increasing – with many individuals sharing information, and fears & sentiments online. As more cases continue to be discovered in Singapore, chatter has been growing on social media platforms and online forums. Circus Social used its cutting-edge digital intelligence software, 20/Twenty, to analyze what Singaporeans were saying about the virus and the key themes from the chatter. For more information on how Circus Social does analysis and real-time tracking, reach out to sales@circussocial.com.

Beyond Social Listening: Social Media Data + Other Data Sources = More Insightful Reports

If you’ve visited our blog before, you’ll know that there are several ways that social listening can be leveraged to understand consumer habits, set benchmarks, and track conversations across social media. But did you know that it is also possible to combine other data sources with social data to come up with more robust insights? At Circus Social, with 20/Twenty, we have been integrating various types of data in our reports for our clients. Read on to know how a social listening agency does it! #1: Integrating Social Data with Google Search Data Social chatter is a good indicator that…

Data Science at Circus Social

Circus Social is brimming with social intelligence. With a vibrant and vastly talented group of Data Engineers, Data Scientists, and Data Analysts on board – we live and breathe data science and analytics. More recently, our machine learning capabilities for the 20/Twenty platform have benefitted from a decentralized and distributed structure. Our clients are often faced with a variety of marketing challenges – and we try to work hand-in-hand to find the most efficient way of tackling them using data science and machine learning. These could include finding solutions to ‘hard-problems‘ like real-time document clustering or- predicting a virality score for…

Reach to Revenue: Social ROI

Reach to Revenue, a Webinar on Social ROI Earlier today, our Co-Founder & COO, Prerna Pant, spoke at a webinar with Alison Ng (Regional Account Executive at Hootsuite APAC) and Meredith Wallace (Head of Social & Digital at M&C Saatchi). These three accomplished women discussed how to measure and prove the value of your investment in social. If you missed it, don’t worry. Here’s a quick ten-pointer list of what was talked about! What did we learn about Social ROI from the talk? 1. According to a dipstick survey, 66% of respondents currently do not measure Social ROI. 2. 42% of…