National Day 2020 Buzz

While the fight against COVID-19 continues in Singapore, National Day 2020 is still proceeding ahead, albeit on a much smaller scale. Circus Social analysed conversations from netizens around Singapore to uncover the most discussed topics in relation to NDP 2020. Most Singaporeans commented on the constant sounds of fighter jets flying above their home, and also disapproved of the plan for fighter jets to fly over hospital around the region. Check out our coverage of conversations pre-NDP 2019 in this blog post. For more information on how Circus Social’s 20/Twenty does analysis and real-time tracking, reach out to sales@circussocial.com.

#GE2020: Keeping Up With The Elections

Following PM Lee’s speech on June 23rd, it was announced that the 2020 General Election will be held on July 10th. From first time voters voicing their excitement to some questioning the timing of the election, this is the prime time where citizens’ voices are amplified – and social media is the centre stage where all opinions and discussions come to light. Using 20/Twenty, we analyzed conversations from netizens in Singapore and uncovered their sentiments towards the various political parties, as well as the hot topics of discussion that have risen in the past week. Keeping track of the latest…

Phase 2: What Have Singaporeans Missed The Most?

When Phase 2 was finally announced on June 15th, netizens in Singapore wasted no time in sharing the exciting news with friends and family. With rules and restrictions eased slightly, people may now partake in many of the social activities that were halted during the circuit breaker period, such as going to the gym and dining in at restaurants. Using 20/Twenty, we uncovered what netizens in Singapore were most excited about in Phase 2. Unsurprisingly, a quarter of netizens were most excited about getting their bubble tea fix. Read more below: For more information on how Circus Social does analysis…

Never Have I Ever: Your Next Bingeworthy Series

WARNING: Spoilers ahead! If you’re looking for the next TV show to binge-watch, look no further! Never Have I Ever was released on Netflix just in time for the long Labour Day weekend. The coming of age series follows the life of 15-year-old Devi Vishwakumar who has just started her Sophmore year of high school. The show references aspects of creator Mindy Kaling’s life and has been widely praised for normalizing diversity. Using 20/Twenty, we analysed conversations from netizens in Singapore & Malaysia to see what they had to say about Never Have I Ever. Find out why netizens loved the…

Finding Love In Isolation: Love Is Blind

WARNING: Spoilers ahead! With many being confined to the 4 walls of their rooms due to lockdowns and movement restrictions, people have flocked to Netflix looking for the next binge-worthy series to kill time. Among the plethora of reality dating shows out there, Love Is Blind, an experimental dating series which tests if people can actually find love without physically meeting someone, has taken social media by storm. Using 20/Twenty, we analyzed conversations from netizens around Southeast Asia to see what they had to say about the show. Which couple was the fan favourite? Who was the most controversial contestant? Get…

COVID-19 Update: Malaysia

Following the implementation of strict lockdown laws last week, netizens in Malaysia turned to social media to share their thoughts and concerns surrounding COVID-19. Check out our. Circus Social 20/Twenty’s, latest update created in collaboration with iNDUSTRIA to see how we uncovered and visualized key themes from this chatter.

From TikTok To #10YearChallenge: Your Definitive Trendspotting Checklist

Tell me if this sounds familiar – you were mindlessly scrolling through the Facebook feed and just as you were about to start your internal struggle between “just a few more minutes” and “I need to start getting things done” –  a post catches your attention with its witty and relatable content that perks you up for that moment. To your surprise it was not a post by Jared (the meme lord you knew back in university) or some entertainment site, but rather it was a brand advertisement. Hold up, advertisements are now entertaining? Look how far we’ve come. Most…

Get Your Social Media Highlights: #ICCCricketWorldCup

Here’s a quick look at all the buzz around the ICC Cricket World Cup!We’ve have scoured through thousands of conversations to surface some cool social media highlights and insights on the tournament including the hypes, predictions, controversies and themes. Read on below to get your bite of some social media analysis from our next-gen social intelligence platform, 20/Twenty. Like what you see? There’s more where that came from!For more information on social media insights and comprehensive topic/event tracking, contact info@circussocial.com or get in touch here.

3 Ways to Leverage on Social Listening for (more) Effective Digital Marketing

As we usher in the Lunar New Year, it’s a good time for us to look back on the 2018’s highs and lows. Did you achieve the targets and hit the digital marketing and KPI’s you set? If not, are you making the most out of the information you gathered about your consumers and achieving high engagement & association scores linked to your objectives? Leveraging on social listening to understand consumer habits, benchmark and track conversations can do wonders and perfectly complement your marketing strategy. Here’s how! Identify Conversation Themes and Brand Associations Maintaining brand image and driving positive associations…

Finding Content Opportunities during the Demonetization Crisis

On the day India’s Prime Minister, Narendra Modi, declared the currency demonetization, the country witnessed a mixed reaction from its people. The very next day, the whole of India was in turmoil and rushed to exchange these notes from banks and their ATMs, – only to find that banks and ATMs were struggling to meet these suddenly increased demands. Widespread chaos ensued across the nation and hundreds of thousands of people were adversely affected, most evidently the lower strata including farmers, daily wage earners, middle class and SME’s. Even large corporates in India were forced to shut operations for multiple…