A Guide to ManageFlitter for Social Marketers

Analytics plays a major role and is the key to success of any Social Media campaign. It not only helps a brand access its campaign strategy better but also gives valuable inputs on interactions by its followers. If you have been handling Twitter for your clients, chances are that at some point of time you would have experienced a flat graph with little or no activity on the follower front. What could have been the reason? Was it low quality followers or fake followers or both? Fake profiles and inactive users (bots, in technical language) are usually program run profiles…

The Perry Recipe for Success: Katy Perry\’s Rise to the Top of the Social Media Charts

Okay, stab me if you must, but you’ve got to admit Katy Perry isn’t one of the most popular people in the world, because of her spell-binding vocal ability. Sure, she can hold a tune better than Britney Spears, but then, that is hardly saying anything (go on, stab me again). So, why/how does everyone know her, let alone, love her? Three words. Or networks. Facebook (6,18,56,655 likes). Twitter (49,210,515 followers). Instagram (31,80,328 followers). Put together, they’ve made this Internet-incubated artiste a Roaring (the song, till date, has been viewed 308,011,579 times on YouTube) hit. One who has surpassed the…