15 July 2020 Channel News Asia
Trendspotting for PR practitioners
Most brands want to "break the internet" with their content and it is our job as PR practitioners to get them as close to achieving that as possible. But before that, we must first have an understanding of what trends are and how to distinguish them from fads.
10 July 2020
Channel News Asia
At Singapore’s first pandemic election, did parties do enough to win support online?
SINGAPORE: As political parties campaigned during General Election 2020, first-time voter Mr Yap Zheng Yi, 26, often found himself sifting through a variety of offerings on social media. The election was held amid the COVID-19 pandemic, with physical rallies and mass gatherings banned, and so it was touted as one that would be largely fought online. Mr Yap got his election news through articles from the mainstream and alternative media, memes and viral videos, as well as widely shared, well-written observations by people online. Facebook’s algorithms meant he barely saw content from the parties or candidates themselves.
3 July 2020
Food delivery brands in Asia stay nimble amid lockdowns
The pandemic is driving innovation in takeaway food, as confined consumers seek to bring restaurant experiences to their homes, according to Circus Social.
8 June 2020
APAC-produced content wins viewers during pandemic: Circus Social
As consumers across Asia-Pacific look for ways to entertain themselves during the lockdown, they are spending a growing amount of time on a raft of homegrown and local video streaming services. While audiences in developed markets such as Singapore, Hong Kong and Australia are the largest consumers of this content, a new report from Circus Social shows that emerging markets are driving the growth.
7 May 2020
Best Media Info
Circus Social analysis: Overall social media conversations have increased by about 22%
Analysis of data from around 250,000 social media conversations with over 5 million engagement
data points (likes, comments, shares) across platforms shows that video streaming/OTT’s
share of voice has seen exponential growth from April 1- 30. Digital data analytics company Circus Social has found that overall social media conversations have increased by about 22% in one month’s time (April 2020) in India.
22 April 2020
Nom nom nom: Snack brands win bigger bite from APAC consumers during COVID-19
Japan is snacking on dairy-based So, Australia continues to favour Oreos and Tim Tams, and Indonesia is talking about homemade 'virus-shaped pastries' and Dalgona coffee.
20 February 2020
As COVID-19 globalises, online chatter morphs to follow local concerns
Across social media and video, country-specific incidents drive traffic and conversations.
8 December 2019
เห็นนิ่งๆ แต่จริงจังบนทวิตเตอร์! คนไทยทวีตเรื่องละครทีวีกว่า 80 ล้านข้อความในปี 2019
6 December 2019
6 December 2019
The Standard, Thailand
4 พฤติกรรมเจาะลึกจาก Twitter เมื่อคนไทยชอบดูละครพร้อมกับเมาท์อย่างออกรสบน Twitter ไปด้วย
4 December 2019
MGR Online, Thailand
26 November 2019
The world's biggest boyband raved about the airline's business class features to their legions of fans - a PR dream for any brand
How APAC netizens and media are reacting to the Hong Kong protests
28 August 2018
5 tips for tracking event engagement
17 November 2017
Green lane created for Singapore agents to go high tech
17 August 2015
Circus Social launches social intelligence platform
Circus Social, a Singapore-based digital software company partly-owned by WPP, has launched social intelligence platform, 20/Twenty.
20/Twenty turns social insights and analysis into actionable data for brands and agencies – aiming to be a ‘Bloomberg terminal’ for marketers. This was selected by SPH’s Plug & Play Accelerator Programme.
Rudy Lim, accelerator lead at Singapore Press Holdings said that “for a new entry, the roadmap that Circus Social has put in place for media agencies and brand owners alike is a cost-effective, clean and very applicable product that equates to sensible, actionable results”.
This collaboration is aimed at building a “strong pipeline of high growth, innovation-driven tech startups” to address challenges of the media industry. Circus Social is looking to raise its Series A funding at the end of the program to scale their offering and gain sales traction.
6 February 2015
Spotify partners Circus Social to reach brands
16 October 2014
Circus launches its latest social tool Eureka!
10 November 2013
The Next Web
Circus Social is a Singapore-based social marketing startup that even Ogilvy wants a piece of