Uncovering Mental Health In Singapore

Unlike physical wellness, the stigma surrounding mental health is prevalent, especially among Asian communities where conversations are typically not approached and considered taboo. The threat towards individuals' mental health was catalysed by the global pandemic, where many suffered through unforeseen challenges that led to greater awareness within the region.

In this report, Circus Social analysed social media conversations in Singapore between April to November 2020 to uncover the following insights surrounding mental wellbeing:

• What are the most prominent types of mental health issues being discussed on social media?

• Where are conversations surrounding mental health and wellbeing being discussed?

• What do people identify as the key factors and triggers of their mental health issues?

• Is there a difference between the type of issues being discussed by men and women?

Fill-up the form to download this complimentary report.

5 TikTok Myths We Debunked

If you’ve spent the better part of the past 6 months staying at home, chances are you’ve heard of (or tried!) one of the many dance challenges shared on TikTok and the rest of social media. While learning new moves is certainly a great way to pass time, TikTok offers much more than just that. The app is not just popular with individuals - big brands like Rihanna’s Fenty Beauty have also jumped on the TikTok bandwagon.

Many marketers have assumptions about who should use TikTok (“It’s only for kids”) and what you can do with it (“it’s just an app to learn dances”), and Circus Social is here to debunk the top myths we’ve found around TikTok!

Simply fill-up the form to download your complimentary report.

Breaking The Chatter: #GE2020

Social Media & Singapore Sentiment: GE 2020 Chatter
Online buzz predicts the big winners! 

Singapore: Chatter around the General Election was the talk of the town from the 23rd of June 2020, as soon as PM Lee announced the General Elections amidst the flurry of COVID - but what exactly were Singaporeans concerned about and sharing online? 

Circus Social took a look at online conversations, and paired them with survey questions, conducted by Daily Poll by Circles.Life to find out key sentiments, share of voice by GRC and so much more. 

We found that: 
1. Social media chatter was very much in line with actual voting results
2. Despite the many heated debates online, most sentiments are positive - primarily from the hopeful younger generation feeling empowered to bring about real change
3. The different types of voter demographics in Singapore
4. Main concerns around national policies
......And so much more!

Circus Social’s GE edition of "Breaking The Chatter" gives an overview of the online conversations happening pre and post Elections and was created in collaboration with Daily Poll from Circles.Life.

Download your copy today and get in touch with us for more information.

COVID-19 Industry Scan: Health & Wellness

With many businesses on track for recovery from the COVID-19 pandemic, making the right decisions have never been more crucial. This week’s Health and Wellness report was created in collaboration with our partners at Research@CS – namely Daily Poll by Circles.Life and SAGE. By having the quantifiers from surveys to validate preliminary social insights, this new approach has provided us with more robust findings – eliciting greater confidence in deriving actions for business decisions.

With the pandemic threatening health and wellness across the globe, what are individuals doing in an effort to keep themselves safe and healthy? In this report, Circus Social uncovers these insights surrounding the health and wellness industry:

• How much is health and wellness discussed during the pandemic?

• How active have Singaporeans been during the Circuit Breaker?

• How have meals played a part in maintenance of health and wellness during the pandemic?

• How are health and wellness brands responding to the pandemic?

Simply fill up the form to download your complimentary report.

COVID-19 Industry Scan: Entertainment

With lockdown measures forcing most people around the region to remain indoors, the demand for entertainment services, particularly online streaming, has unsurprisingly increased.

In this report, Circus Social uncovers these insights surrounding the entertainment sector:

• How important is entertainment to viewers during the pandemic?

• How has the demand for entertainment shifted during the pandemic?

• What are netizens watching around the region?

• How are entertainment brands adapting to the current climate?

Simply fill up the form to download your complimentary report.

COVID-19 Industry Scan: Food Delivery

While many industries are succumbing to the uncertain impacts of COVID-19, the food delivery industry across most of Asia Pacific has experienced a surge in demand. From contactless deliveries to innovative offerings, food delivery providers are finding new ways to adapt to the current climate.

In this report, Circus Social uncovers these insights surrounding the food delivery sector:
          o  How has consumer demand for food delivery shifted?
          o  What are the determinants in consumers’ selection of food delivery?
          o  How available are food delivery providers across APAC?
          o  How are food delivery providers adapting to the current climate?

Simply fill-up the form to download your complimentary report.

COVID-19 Industry Scan: E-Commerce

With most countries implementing some form of movement restriction, people are spending more time indoors and online than ever before. Apart from typical online purchases such as retail and tech gadgets, consumers are now relying on e-commerce as a source for essential items to fulfil their everyday needs.

In this report, Circus Social uncovers these insights surrounding the e-commerce industry:

• How has the supply and demand for e-commerce shifted amidst COVID-19?

• How are consumers shopping online, and what are they looking to purchase?

• How are e-commerce brands responding to the pandemic?

Simply fill-up the form to download your complimentary report.

COVID-19 Industry Scan: Snacking

Growing fears over food (and toilet paper) shortages have prompted panic buying and grocery hoarding across the Asia Pacific region - but what are the motivating factors triggering this consumer behavior?

In this report, Circus Social examines these insights surrounding the
snacking industry:

• How important are snacks to consumers during this pandemic?

• How has the role of snacks evolved amidst COVID-19?

• How are brands responding to the pandemic?

Simply fill up the form to download your complimentary report.

COVID-19 Industry Scan: Insurance

The main goal of insurers is to ensure consumers are protected from financial liabilities when a crisis strikes - but with a crisis the scale of a global pandemic, how have insurers in Singapore and Malaysia adapted to deal with this challenge of unprecedented proportions?

With the help of 20/Twenty, our analysts were able to uncover these insights surrounding the insurance industry:

• How has COVID-19 affected brand campaigns and business strategies?

• How have consumers responded to insurers' initiatives and offerings?

• What are the main concerns of consumers?

Simply fill up the form to get your FREE report.

Grab X Uber: Grab-bing a Larger Share of the Pie

16th Feb 2018: The world woke up to rumors of Uber’s purported sale to Grab – the leading cab hailing start-up within Southeast Asia. This created a lot of buzz in social media, as many were in shock of the fall of the global behemoth that is Uber.

25th Mar 2018: The much-anticipated news of Uber selling their SEA business to ride-hailing giant, Grab, came true. This led to a series of mixed emotions among users who feared that it might lead to a monopolistic market, leading to a hike in fares. Others wanted to know how the Uber app would be integrated into Grab’s existing system.

These 2 reports done by the Circus Social Analyst team aim to understand the traction gained by this news and public sentiment towards it. Our platform showed some very interesting observations that were worthwhile to note.

Download your FREE copy of the two insights reports today!

Trump x Kim Summit V2

It only feels like yesterday that we were talking about the first Trump-Kim summit and anticipating news about its outcome. Now, the second Trump-Kim summit has been all but confirmed, with the remaining question: Where is the summit going to be held?

Discover conversational trends and the sentiment of social media users leading up to the summit which is expected to take place at the end of February, in this FREE social insights report!

Simply fill up the form to get your latest FREE report now, along with the previous edition of our Trump-Kim report for a quick recap of the issues covered!

National Day 2018: The Good, The Bad & The Insights

We tracked Singapore's National Day to show you some of the most exciting happenings around the island nation- All from the Social Media ecosystem!

Wondering if your brand's party made it on the hottest events and promotions list this week? Or how about the most talked-about places to watch the fireworks?

Download a FREE insights report which includes:

• Top Singapore National Day-related promotions
• Sentiment breakdown of National Day songs
• Most anticipated moments from NDP 2018
• Overall insights
• So much more!

Simply fill up the form to get your FREE report now!

Crazy Rich Asians: Get The Whole Scoop

A predominantly Asian cast has made its first appearance on the big screen in the United States and with it, hit a home run all the way to the box office!

Find out more about what was buzzing across social media channels (i.e. fans faves and peeves) and discover insights from the Crazy Rich Asians release, in this COMPLIMENTARY analytics report presented to you by the team at Circus Social!

Simply fill up the form to get your FREE report now!

Christmas Digest: Social Insights About Christmas

A famous person called Justin Bieber once said (or sang) that Christmas is the “most beautiful time of the year” and for Singapore, this is literally true! An insane number of Singaporeans hit the streets to absorb the festive energy from the decorations and attractions, while kicking back with a relaxing drink that only makes its appearance during the festive seasons.

Download our report and find out more about what netizens have been raving about the Christmas festivities in Singapore, as we bring you through the insights that we have derived from social media channels!

Simply fill up the form to get your FREE Report now!

Trump X Kim Summit

History has been made! A sitting President of the United States has met with the leader of North Korea for the first time. With the two nations renewing their commitments to a nuclear free Korean Peninsula, the world has taken another small step towards world peace.

Learn what people all over the world are saying about this monumental event online and discover hidden insights as the Circus Social team presents to you a FREE social media analytics report covering the June 12th Summit along with all the other interesting events leading up to it!

Simply fill up the form to get your FREE report now!

Pre-National Day 2019: The Island’s Most Anticipated Moments

We tracked the pre-National Day buzz to show you some of the most exciting happenings around the island nation-all from the Social Media ecosystem!

Wish to find out what are the most anticipated moments for this year’s National Day or the most engaged posts on food inspired by local flavours?

Download a FREE infographic which includes:

• Most anticipated moments of NDP 2019
• Top National Day songs across the years
• Many more!

Simply fill up the form to get your FREE report now!

Why Kraft Heinz cannot Ketch-Up: Healthy Snacking Trends in SEA

Towards the end of February 2019, US food giant Kraft Heinz’s stock share price dropped 27% - a record low for the company which also reported a US$10.2B loss for 2018. Analysts say this is due to the company’s failure to adapt to changing consumer needs - specifically their need for healthier snack products.

We have unearthed interesting insights by analyzing not just social media conversations but Google search data and business data as well! Download our report and discover how this healthy snacking trend is gaining popularity in Southeast Asia.

Simply fill up the form to get your FREE Report now!